In This Issue
Big changes at Vital but it’s business as usual
Arden Grange grows grain-free Sensitive range
Major pet companies book their stands at PATS Sandown
Five industry awards in 2018 for Group55
Dogmatic wins Best Dog Collar Manufacturer award
Life-sized 'War Horse' sculpture visits pet food business
Webbox launches next phase of its Natural campaign
Lily's Kitchen launches its first natural dental chew
Beaphar steps up fight on fleas and ticks
Henry Wag extends its dog drying product range
Give a dog a vote and set tails wagging
Get your own copy of Pet Trade Xtra
Residents object to pet food factory plans to tackle ‘obnoxious’ smell
Pet shop vows to stay open despite animal welfare accusations
Animals killed in pet centre blaze
Around 200 repitles rescued from Nottingham fire
Government warn pet owners about cost of no-deal Brexit appoints Chief Product Officer
PFMA investigates pet feeding and health trends
In Vogue Pets adds Italian-designed Winter Fashion Clothing Collection to range
Fireworks aren’t the only problem, says CSJ
Tetra relaunches FilterActive and Medica range for healthy fish
Intelligent pet tech start-up launches to vet community at London Vet Show
The best of the previous Pet Trade Xtra
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pet food business sets out ambitious plans for future
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Life-sized 'War Horse' sculpture visits pet food business


The life-sized model of Joey – the famous equine hero in the book and film “War Horse” – paid a visit to The Real Petfood Company factory on Kinmel Park in Bodelwyddan as part of its extensive fund-raising regional tour of schools and businesses. 


The brainchild of Richard Kendrick, the poppy appeal organiser in Rhyl for the Royal British Legion, the horse is being used to raise awareness of World War One and the sacrifice made by thousands of British and Commonwealth soldiers as well as the vital role played by horses.


Local chainsaw sculptor Ian Murray – himself an army veteran – took 60 hours to create the model which is made entirely from Welsh oak.


The Real Petfood Company is the lead sponsor for this initiative which will form a major part of this year’s Poppy Appeal activity in the region.


James Lawson, managing director of the company, said: “As a local business we are delighted to support Richard’s inspired idea for commemorating 100 years since the end of World War 1.  I feel it is vital that sacrifices made by the armed forces – both past and present – should not be forgotten and this will be helped by the fact that Joey is proving very popular when he visits schools.”  


Richard Kendrick said: “Between now and November 11th we have a hectic schedule of locations to visit and we are also supporting Royal British Legion fund-raising activities in other towns.  There is even a possibility that Joey might get to visit the Houses of Parliament.  We have already raised £500 for this year’s Poppy Appeal and are confident of reaching a £1,000 by Remembrance Sunday.”




Top: Employees at The Real Petfood Company with the model of Joey.

Above, from left to right: James Lawson (MD at The Real Petfood Company), Graeme Jones (production director), Richard Kendrick (Rhyl poppy appeal organiser for the Royal British Legion).

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