In This Issue
Natures Menu promises big news at PATS
Can the troubled Just for Pets business be saved?
Excitement builds as PATS Telford opens on Sunday
Edgard & Cooper celebrate one year anniversary
Pet food retailers urged to become ‘fishionaries’
Christmas gifts that save pets' lives
The things UK pet owners do for the love of their pets
Premium pet treats from Purely Fish
PIF's new code for Professional Dog Walkers
Independent stores love Pooch & Mutt's trade website
Get your own copy of Pet Trade Xtra
Internet shopping blamed for closure of high street pet shop
Assistant manager stole from pet shop where she had worked for 14 years
Pets At Home claims world record for number of dogs washed
Arden Grange offer prizes galore in birthday contest
Group55 appoints new Marketing Executive
Guess the Breed competition from Hidey Hidey
Investment creates 30 new jobs at Vital
Natural candles to combat pet odour
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Natures Menu promises big news at PATS
Pet Trade Xtra Promotion: UK’s number one raw pet food will unveil a major announcement


Natures Menu, Europe’s leading expert in raw pet food, is promising to reveal its latest innovations for the pet food industry at PATS Telford...



Natures Menu, Europe’s leading expert in raw pet food, is promising to reveal its latest innovations for the pet food industry at PATS Telford.

 

Natures Menu, based in Watton near Thetford will be at Stand A36 at PATS between 24th and 25th September and will reveal its next exciting venture in the pet food market, as well as special show offers for stand visitors. In addition to sharing its exciting news, Natures Menu will also be offering further insights into the industry with a seminar at 11:30AM on Sunday 24th and Monday 25th on ‘market overview and predicted future trends’.

 

Commercial Director at Natures Menu, James Langan said: “We’re very much looking forward to PATS Telford, especially as we’ve been exhibiting at the event for over 25 years. We’ve had a hugely successful year, with our new factory opening imminently, but we’ve certainly saved our most exciting news for PATS, which will be revealed exclusively to attendees on the day. There will be show specials and lots to talk about, so I would encourage everyone to visit our stand to be one of the first to find out about Natures Menu’s latest news!”

 

Natures Menu is the UK’s number one for raw pet food and Europe’s leading expert in raw. Specialising in nutritionally balanced, complete raw feeding, Natures Menu aims to give dogs and cats a diet appropriate to their digestive system and is as close as possible to what they might have eaten in the wild, free from artificial colourings, meat derivatives and other unnecessary additives. It has been shown on countless occasions by experienced vets, nurses and owners to make an extraordinary difference to a pet’s health and wellbeing.

 With over 35 years in the business, Natures Menu was recently named as one of London Stock Exchange’s top 1,000 Companies to Inspire Britain, just one of two businesses and Norfolk and one of 100 in the East of England to be featured in the list.

As the largest natural pet food brand in the UK, Natures Menu makes 15,000 deliveries every month, feeding over four million meals to pets across the world.

The business has grown from £10million to £30million in revenue, in just five years.

With a new state-of-the art factory due to open in Snetterton in the Autumn, the company aims to go from strength to strength and continue transforming pets’ lives through quality products whilst delivering unrivalled customer service.

 

For retailers wanting more information on feeding raw, please visit www.naturesmenu.co.uk or speak to an expert for advice on 0800 0183770.  

 

Contact details:

T:  0800 0183770

W: www.naturesmenu.co.uk

E: trade@naturesmenu.co.uk

Can the troubled Just for Pets business be saved?


That was the question being asked throughout the pet trade this week after the shock announcement that parent company Wynnstay had put Just for Pets into the hands of administrators...



That was the question being asked throughout the pet trade this week after the shock announcement that parent company Wynnstay had put Just for Pets into the hands of administrators.

There are 25 pet stores affected and the administrators are sure to be investigating the possibility of finding a buyer for them.

Wynnstay director Paul Godwin said: “The Just for Pets stores will remain operational and we would like to reassure everyone that every effort is bring made to achieve the best outcome for all stakeholders.”

He added: “We will work closely with all advisers involved in the process in order to preserve as much value as possible in the business, and we hope that the current uncertainty will be resolved promptly, and with minimal impact for all.”

Is it possible that a buyer can be found for Just for Pets? But that might prove tricky as it’s understood Wynnstay tried to find a new owner for the pet business before putting it into administration.

The company said: “Discussions and negotiations with a number of interested parties have been held but have not concluded with any acceptable offers.”

Whether any of these parties are still ‘interested’ remains to be seen.

With 25 stores, Just for Pets is the fifth biggest UK pet retail chain behind Pets at Home, Pets Corner, the Pet Hut and Jollyes.

Excitement builds as PATS Telford opens on Sunday


Record numbers of exhibitors…the biggest ever showcase of new products…scores of show offers and competitions. It all adds up to PATS Telford – the most exciting event in the pet trade for years...



Record numbers of exhibitors…the biggest ever showcase of new products…scores of show offers and competitions. It all adds up to PATS Telford – the most exciting event in the pet trade for years.

 

Final preparations are being made as the eagerly awaited exhibition gets set to open its doors at Telford International Centre at 9.30am on Sunday, September 24th.

 

The excitement has been building for months with over 300 brands planning their new launches around PATS Telford.

 

Now the wait is almost over for both exhibitors and visitors…and the two-day show can soon begin.

 

“There is a tremendous buzz surrounding the show,” says organiser Annie Foord. “So much is happening at PATS Telford over both days of the exhibition, it really is a must-visit event for retailers and buyers. You won’t be disappointed.

 

“All the latest new product launches will be unveiled as well as great talks from some of the industry’s most respected names and demonstrations from the country’s top groomers.

 

“I can promise it will be great day out so make sure you travel to Telford and attend the biggest pet trade show for years.”

 

With so many exciting plans it could easily be a record-breaking year for attendance numbers as well.

 

On arrival at Telford International Centre, a large majority of visitors will head for the New Product Showcase, which will have a huge presence at the exhibition. All entries in the Showcase will be judged by a panel of retailer judges for the New Product Awards on the first morning of the show, and the winners will be presented with their certificates at the PetQuip Awards on Sunday evening.

 

As well as seeing an unrivalled array of new pet products and speaking to top suppliers and manufacturers, visitors will also be able to witness demonstrations from the country’s leading dog groomers and listen to talks from prominent industry figures.

 

Peter Roy, of Natures Menu, summed up the level of excitement by saying: “I’m hoping this PATS, with all the new product and brand development we can showcase, will exceed all previous years. When deciding when to launch our new brand to the UK market it was a natural decision to launch at PATS, for the exposure and the quality of the business-to-business footfall we experience.”

 

And Suzanne Rothman, of Pet Munchies, said: “PATS Telford is the perfect opportunity for us to showcase our extensive range of varieties to many different buyers.”

 

As well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces. Innocent Hound’s Chloe Heaton explained why her company had chosen to take a stand at the Telford show. “It is our first time exhibiting at PATS and we believe it is the ideal place for us to showcase our products to both UK and international buyers.”

 

Purely Fish is another new exhibitor and business development manager Karen Scott, said: “We’re looking forward to introducing Purely Fish to the UK pet trade at PATS Telford, where we will be showcasing our range of dog treats and launching some new products.”

 

All visitors to PATS Telford will receive a free catalogue, free tea and coffee, and free parking, and you can register online for free entry at the PATS website www.patshow.co.uk.

 

A full and up-to-date list of exhibitors is available on the website together with information on how to reach both venues and regularly updated show news.

 

Opening times

Sunday, 24th September, 2017: 9.30am-5.00pm

Monday, 25th September, 2017: 9.30am-4.00pm

Edgard & Cooper celebrate one year anniversary


PATS Telford 2017 marks one year since health brand Edgard & Cooper launched in the UK, and they have lots of reasons to invite you to celebrate with them at this year’s exhibition...



PATS Telford 2017 marks one year since health brand Edgard & Cooper launched in the UK, and they have lots of reasons to invite you to celebrate with them at this year’s exhibition.

Since their launch the brand has moved from strength to strength in its revolutionary approach to pet food using only fresh meat in their kibbles and other exquisite ingredients straight out of nature.

The pet trade has welcomed the world’s first fresh meat kibble for dogs onto its shelves and the company is attending PATS Telford this September to build upon its success.

 

 

Jurgen Degrande, founder of EdgardCooper says: ‘We have been overwhelmed by our first year in the UK –  it’s amazing to see how many pet parents have embraced our natural, nutritious, no-nonsense foods. 

"We would love to see familiar and new faces at our stand A5 for a delicious cold pressed juice – we can’t wait to tell you about our story and how you can be a part of our fresh mission, helping us to conduct business with a heart.’ 

 

Edgard & Cooper will also be launching three brand new recipes as part of their ‘Goodness from up North’ – showcased for the first time at PATS Telford 2017.  

Also new to the range are two festive products to offer furry friends the perfect gift this Christmas. See it first on stand A5 at PATS Telford.

 

 
Pet food retailers urged to become ‘fishionaries’
Fish4Dogs is looking for pet food retailers to become ‘fishionaries’ with great deals for new and existing stockists at the PATS show in Telford...



Fish4Dogs is looking for pet food retailers to become ‘fishionaries’ with great deals for new and existing stockists at the PATS show in Telford.

There are two new bundles to get new stockists ‘into the swim’ with an extensive range of fish-based foods for dogs and cats.

There’s also promotional deals for existing trade customers with introductions to 2017 additions including Cornish Sardine Complete, Fiskur Teningur and Sweet Ocean Wraps- a chewy treat with apple for dogs.

Fish is deemed to be a ‘superfood’ due to its nutrients and associated health benefits to pets, including coat and skin condition, joint and digestive health and how it can address food sensitivities. It is high in omega 3 and low in calories.

All stockists get membership of the Fish4Dogs ‘Fishionaries’ VIP Club which is an exclusive arrangement designed to reward loyal retailers.

 

Fishionary members benefit from:

  • Sales incentives
  • Membership of the Reward Card Scheme for customers – Buy 5 bags and get 1 FREE*
  • Special offers
  • Display units
  • Point of Sale merchandise
  • Free samples
  • Preferred stockist status
  • Regular sales support

Fish4Dogs will be on stand B10 at tPATS where its dedicated team will be on hand to meet customers old and new over the two-day event.

Christmas gifts that save pets' lives


The PDSA has launched their 2017 Christmas gift guide, packed with plenty of gift ideas for friends and family (both two and four-legged!). Every purchase helps save pets and change lives...



The PDSA has launched their 2017 Christmas gift guide, packed with plenty of gift ideas for friends and family (both two and four-legged!).

PDSA raises vital funds to help pets in need by selling fabulous gifts through our catalogue, website, ebay and charity shops.

Every purchase will help keep our Pet Hospital doors open, which is is so important when 470,000 pets rely on our care every year.

Some of the highlights can be found at www.pdsa.org.uk/xmasshop and in the PDSA's120 charity shops across the UK.



 
The things UK pet owners do for the love of their pets
New research fhas revealed that a large number of pet owners are going out of their way to do things for their animals as they turn to them for comfort and company amid the stresses and strains of modern life...



New research fhas revealed that a large number of pet owners are going out of their way to do things for their animals as they turn to them for comfort and company amid the stresses and strains of modern life.

Almost half of those surveyed (47%) allow their pets to sleep in their bed, a quarter (26%) have them accompany them to the toilet and some even let their pets join them when they have a shower or bath.

The research, commissioned by Lily’s Kitchen to mark the launch of their ‘It’s Not Loopy, It’s Love’ campaign, highlights the lengths UK pet owners will go to to demonstrate love for their animal companions that those who don’t have pets would surely find a little odd. The results of the research should give pet parents the confidence and freedom to celebrate the things they do for their pets.

Almost a third (31%) kiss their pets goodbye before leaving for work, 39% let them lick their face and 16% even kiss them on the lips.

  • According to the survey, the nation’s pets are also ruling the roost at mealtimes.  36% cook for our pets, more than one in 10 (12%) get up in the early hours of the morning to feed them and some even have their own designated seat at the dinner table.
  • It is clear that UK pet owners see their pet as part of the family with a third (34%) referring to themselves as their pet’s mummy or daddy. One in three buy birthday presents for their pets, 32% sign their name in greetings cards and 15% have taken the day off work to look after their pet when it has been feeling under the weather.
  • 15% admitted to having a friend or relative call them so they could speak to their pet on the phone and some have even resorted to chatting with our animals over WhatsApp, FaceTime or Skype suggesting that Brits find being away from their pets very difficult.
  • Other things we do for our pets include reading to them, letting them choose what to watch on TV, throwing them birthday parties, taking them to the pub and creating social media profiles for them.
  • Over a quarter (28%) have even turned down going out so they could stay at home and have a night in with their pet.
  • Almost two thirds (64%) say they are closer to their pets than they are to some family members so it is no surprise that a quarter (26%) have confided in their pets telling them a secret that they haven’t told anyone else.
  • The research suggests that pet owners are aware that their relationships with their animals is a bit odd. Over a third (34%) admit to thinking that their human behaviour with their pet is a bit weird and 17% have been told that they are too close to their pets. Yet 66 per cent believe this behaviour is totally normal - with nine in 10 owners saying they 'don't care' what people think of their relationships with their animals and 85 per cent believe only other pet owners can really understand the bond between a person and a pet.

 

Commenting on the research, Dr Deborah Wells, an animal psychologist based at Queen’s University of Belfast said: “This research highlights the intensity of owners’ attachments to their dogs and cats and the lengths some people go to to ensure their pets’ needs are not only catered for, but, in many cases, exceeded.

"The acceptance by wider society that our pets are an integral part of the family unit has made it easier to indulge in our dogs and cats, enabling us to do things with our pets such as taking them out to dinner that several years ago simply wouldn’t have been possible.

“As a social species, we are programmed to seek out relationships with others, human or otherwise. The infantile features common to dogs and cats, such as their big eyes and clumsy movements, can trigger care-giving behaviour. 

"This may explain some of the findings of the research, notably why we treat dogs and cats in much the same way as our children; we have simply evolved to love and care for soft, helpless things, human or otherwise.”

Henrietta Morrison, CEO and founder of Lily's Kitchen said: “We are renowned for being a nation of pet lovers and this research reinforces just how much our pets are family members and such an integral part of our lives. 

“It lifts the lid on what non pet owners might perceive to be crazy or loopy behaviour, which makes us feel a bit uncomfortable about confessing for fear of ridicule, but what pet parents will relate to and know stems from love."

The research was commissioned to coincide with the natural pet food company’s first ever advertising campaign, 'It’s not loopy, it’s love’ which is a playful celebration of all the things we do out of love for our pets.

It highlights family behaviours only pet owners understand, from eating Sunday lunch together and choosing only dog friendly restaurants, to being slaves to our cats, whether that’s serving breakfast at 4am or sacrificing our furniture for theirs.

Premium pet treats from Purely Fish

Purely Fish is a Cornish based company, offering premium pet treats produced in Cornwall and made from fish fit for human consumption...


Purely Fish is a Cornish based company, offering premium pet treats produced in Cornwall and made from fish fit for human consumption.


Made from only natural ingredients, with not an additive or preservative in sight, Purely Fish dog treats are rich in Omega 3, gluten free, hypoallergenic and low in calories.  They are great for skin and coat condition, teeth and joints, digestion and heart health.

 

Purely Fish first launched less than six months ago, but our products are already proving to be very popular.  In the UK, Purely Fish is sold in TK MAXX and online, via Amazon, EBay and our own website, purelyfish.co.uk.  Our products are also stocked in more than 25 independent pet stores and farm shops across the South West.

 

Karen Scott, Business Development Manager comments: “The provenance of food products including pet food has become a primary buying choice for consumers. With many pet treat brands being produced overseas, our British customers like that they are buying a UK produced pet treat and this has been a major contributor to our early successes.”

 

“We’re looking forward to introducing Purely Fish to the UK Pet Trade at PATS Telford, where we will be showcasing our range of dog treats and launching some new products.”

 

Sales Director, Jeanette Turpin added: “We’re excited for the future of our Purely Fish range, following the international launch of our retail packaging at Pet Fair Asia in Shanghai, last month.  The response has been outstanding and we have already taken orders from Hong Kong, Singapore and Taiwan.

 

Parent company, Ideal Foods Ltd, has 25 years of experience in the fish trade and export business.  It identified that other than fish fillets/portions from white fish and salmon being used to supply the UK consumer, the majority of the remainder of the fish was generally being wasted.

 

Ideal Foods wanted to use ‘all of the fish’ and therefore in 2007 set about finding markets. They now successfully export these products worldwide for human consumption. Salmon heads to the Far East, salmon trimmings and frames to Eastern Europe, to name but a few.

 

Karen Scott continues: “Our story is very simply.  As a company of pet owners, we are incredibly proud that our pet treats are produced in our home county of Cornwall, within a family run business and made from a product with so many health benefits.”

 

For more information you can go to www.purelyfish.co.uk or contact Karen Scott on 01579 346777.

 
PIF's new code for Professional Dog Walkers
The Pet Industry Federation has announced details of a new code of practice for professional dog walkers which has been developed in collaboration with Dogs Trust and RSPCA...

The Pet Industry Federation has announced details of a new code of practice for professional dog walkers which has been developed in collaboration with Dogs Trust and RSPCA.

Professional dog walking is becoming an increasingly common service due to the changing habits of the general population and a heightened awareness of animal welfare. The code aims to provide guidelines that professional dog walkers should conform to, ensuring the highest standards of welfare to the dog and with respect to the environment, as well as peace of mind to the owner.

The comprehensive ten-page code of practice is designed to provide dog walkers with guidance that will help them comply with the Animal Welfare Act 2006. It covers issues such as the health and welfare of dogs, in particular:

  • Understanding each individual dog’s needs
  • Transport
  • Exercise
  • Group walking

The code also covers the professional conduct of dog walkers, with regard to their impact on other animals and the environment; as well as the various pieces of legislation that they need to consider in order to comply with the law and qualifications they might like to consider undertaking.

The code of practice will be published shortly and its use will be promoted to dog walking businesses, local authorities, DEFRA, welfare groups and the pet owning public. PIF will be attending PATS Telford on 24-25 September and staff will be able to talk to visitors to their stand (A31) about this and the other exciting initiatives PIF has been developing.

Independent stores love Pooch & Mutt's trade website


Following the successful launch of their online trade site at PATS in March, Pooch & Mutt have seen a surge in numbers for their independent trade customers. The online trade store allows independents to order directly at trade prices, with an express 48-hour delivery service...



Following the successful launch of their online trade site at PATS in March, Pooch & Mutt have seen a surge in numbers for their independent trade customers. The online trade store allows independents to order directly at trade prices, with an express 48-hour delivery service.
 
The company regularly offers its trade members exclusive discounts. Pooch & Mutt are currently offering trade independents 15% off 2kg bags of their grain-free foods.

Signing up for a trade account is a simple two-step process for trade customers. Find out more at www.poochandmutt.store/pages/trade
 
Trade independent stores also have the chance to feature as stockist of the month. Previous featured stores have included Paws & Chill who state, “We pride ourselves in sourcing only from the best suppliers and we are really pleased with everything from Pooch & Mutt, from the quality right down to the cute packaging and they seem to be a big hit with the dogs!".
 
The featured stockist of the month is promoted through the Pooch & Mutt trade newsletter, as well as across the company's social media accounts, with page likes of over 74,000 on Facebook and an Instagram following of 21,500. Groomers on the Green in Brookmans Park featured as June’s stockist of the month, stating, "We chose to stock Pooch & Mutt because of its eye-catching packaging and healthy natural ingredients along with its competitive price. Our instincts proved to be right as our doggy customers love them!"
 
Other trade customers have said:
 
"Great treats, supplements, great service, would recommend" - Muddy Paws Tolworth
 
“The reason we stock Pooch & Mutt is simple, our dogs love it and what they say goes! They love the hand baked grain-free food and treats, and the Pocket Packs make for rewarding dog walks. ” - Not In The Dog House

"We stock Pooch & Mutt because they make their product to the highest standards here in the UK using yummy ingredients to make tasty functional treats and foods which are affordable for every dog owner”. – McGrumpy & Snuffles

The current trade discount applies to 2kg bags purchased in multiples of 4, allowing trade buyers to benefit from purchasing 8kg worth of food for £28.53 (ex VAT). The offer is valid until the 31st September, exclusively for trade members.
 
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Internet shopping blamed for closure of high street pet shop
A high street pet shop is closing down at the end of the week with the owner blaming internet shopping for the store’s demise...
A high street pet shop is closing down at the end of the week with the owner blaming internet shopping for the store’s demise.

Fluffy Paws Pet Supplies in Bucknell Road, Bicester, has been trading for over 25 years but Rob Douglas has decided to close the shop as the pressure of the internet continues to hit the town’s traders.

The pet shop is the latest in a long line of stores that have closed, with owners saying they are unable to compete with online competitors.

Mr Douglas, 50, said: "I have loved growing the shop as a business, it is just a shame that the internet has destroyed us as people shop more online.

"Also, supermarkets are becoming the main retailer for pet supplies where there may be more choice and people feel they may be cheaper.

"More people just need to support local businesses or they will lose them."

He added: "I am upset to be closing and will miss all the customers and regulars that have supported me and kept the business running.

The shop is expected to close on Saturday.

Assistant manager stole from pet shop where she had worked for 14 years
An assistant manager stole from the Worcester pet shop where she had worked for 14 years, breaching the trust placed in her by staff...

An assistant manager stole from the Worcester pet shop where she had worked for 14 years, breaching the trust placed in her by staff.

Kirsty Phillips of Fielden Row, Warndon Villages, Worcester, admitted stealing £135 from Just for Pets in Worcester when she appeared before magistrates in Worcester.

The 36-year-old stole the money between March 15 and March 17 but told police she planned to pay the money back when she was paid.

Kerry Lovegrove, prosecuting, said she stole the money on four separate occasions, obtaining the money through fraudulent refunds.

Mrs Lovegrove said Phillips was suspended and immediately resigned.

“She stated that she did intend to pay the money back on pay day. She did say she was sorry” Mrs Lovegrove told the court.

Gary Harper, defending, said the issue which would concern magistrates would be the breach of trust which he said placed it in the ‘higher culpability’ sentencing bracket. However, he also said it was also 'lesser harm' in terms of the impact because the amount of money taken was relatively low.

Phillips was interviewed by a probation officer before she was sentenced.

Phillips told him she was a mother-of-two and had started working at Just for Pets at the age of 22. She told him she had suffered from post-natal depression and both financial and marital problems although her depression had since eased.

Keith Stokes-Smith, chairman of the magistrates bench, said: "It's sad in a way that you committed this offence. You say you intended to repay your employer. We will never know know if that's the case.

"It is a very small amount of money but you were in a senior position. You were an assistant manager. They trusted you and you breached that trust. Whatever the amount it would have been a breach of their trust."

He said he hoped she had learned a lesson and that it would have been better if she could have borrowed the money.

He added: "You pay a high price both job-wise and in the court record."

Magistrates handed her a 12 month community order which will include her having to complete 80 hours of unpaid work and pay costs of £185, a victim surcharge of £85 costs and compensation to Just for Pets of £135.28.

She offered to pay at a rate of £10 per week.

 
Pets At Home claims world record for number of dogs washed
Pets at Home is claiming a world record for the number of dogs bathed in 12 hours as stores up and down the country amassed the grand total of 5,468...
Pets at Home is claiming a world record for the number of dogs bathed in 12 hours as stores up and down the country amassed the grand total of 5,468.

The previous Guinness World Record  stood at 5,000.

Sarah Jones, 43, Salon Manager at Pets at Home in Cannock said: "We're just thrilled, really really thrilled.

"The fact that we had so many people taking part all over the region was incredible and especially because we raised money for a good cause."

There was a cost of £5 for everyone who took part and all the proceeds will go towards Support Adoption For Pets which help unwanted pets across the UK.

Pets At Home is awaiting confirmation from Guinness on the record.
 
Arden Grange offer prizes galore in birthday contest
Arden Grange continue their 20th anniversary celebrations with a prize packed consumer photo competition...


Arden Grange continue their 20th anniversary celebrations with a prize packed consumer photo competition.


The super-premium pet food company are encouraging customers to share pictures of their cherished canines or favourite feline making the most of the outdoors. The competition simply asks participants to upload their entries to www.ardengrange20.com or post them directly to Arden Grange HQ in West Sussex.

This follows on from the retailer competition Arden Grange ran earlier in the year, asking pet shops to create an Arden Grange window display. The winners of this competition included; A Coombs in Hove; Aarons Pet Shop in Portishead; Creature Comforts in Rugeley; and M&L Pets World in Wrexham, who all created imaginative and vibrant window displays featuring Arden Grange products.

This latest competition is running from 8th September until 2nd January and Arden Grange are encouraging pet retailers to get involved. Point of sale packs are available, which include; posters, shelf barkers and leaflets. To receive a competition point of sale pack simply email marketing@ardengrange.com , phone 01273 833390 or request a pack from your Arden Grange Area Manager.

With some great prizes available, including; £1000 in holiday vouchers and a year’s supply of pet food, iPads and Arden Grange goody bags, and an advertising campaign to promote the competition it will be a fun competition for customers and retailers to get involved in.

 
Group55 appoints new Marketing Executive
Group55 have recently welcomed Claire Henton to the company as their new marketing executive. Claire joins the business from a consumer healthcare background where she successfully managed the marketing activities for numerous award-winning brands and products...
Group55 have recently welcomed Claire Henton to the company as their new marketing executive. Claire joins the business from a consumer healthcare background where she successfully managed the marketing activities for numerous award-winning brands and products.

With an in-depth understanding of marketing as a whole & with a wealth of experience in digital media, SEO and branding Claire will support the continued development of Group55’s already established brands as well as working with the company’s private label customers helping retailers and brand owners develop their private label strategies.

Stephen Turner, Group55’s Managing Director, said; “Twenty years ago marketing was easy; today marketing is so diverse that marketers choose specialisms within marketing in which to become expert. In Claire we have recruited a true expert in her field and I am thrilled that she has joined Group55.”
                                                                                                                                                                              
Of the appointment Claire commented: “It’s great to be joining a growing, innovative company that understands the importance of investing in a multi-disciplinary marketing department that can navigate the complexity of modern marketing. I’m looking forward to helping develop Group55’s marketing strategy and supporting our customers with their marketing needs.”

 
Guess the Breed competition from Hidey Hidey
To coincide with the launch of  their new range of high quality, oil cloth Crate Covers at PATS Telford, Hidey Hidey is running a competition in Pet Trade Xtra to see who can ‘Guess the Breed’.  We're publishing four clues in the weeks leading up to PATS and all you have to do to enter is pop along to their stand (G29) at the show with your answer...


To coincide with the launch of  their new range of high quality, oil cloth Crate Covers at PATS Telford, Hidey Hidey is running a competition in Pet Trade Xtra to see who can ‘Guess the Breed’. 

We're publishing four clues in the weeks leading up to PATS and all you have to do to enter is pop along to their stand (G29) at the show with your answer...

The competition, which will be drawn around 4pm on the last day of PATS, will see the first five correct answers drawn, each receive a bottle of Prosecco.

In addition, anyone placing an order in excess of £200 on the stand during the show will also receive a bottle of Prosecco.

The four clues are:
  • The dog is a member of the Pastoral Group
  • The breed is well known for starring in adverts and films
  • It’s a breed native to the UK
  • Typically this breed can take up to 3 hours to groom
Make sure you visit PATS Telford to stand a chance of winning.
Investment creates 30 new jobs at Vital
Vital Pet Products is creating almost 30 jobs after major investment in its Devon depot...
Vital Pet Products is creating almost 30 jobs after major investment in its Devon depot.

The pet product wholesaler in North Tawton is looking for 10 warehouse operatives, five drivers, two warehouse supervisors.

The company is also in the process of recruiting a Regional Transport Manager (South) to be based at the North Tawton site and a National Transport Manager to lead and develop the transport function.

Director Sunny Sharma said the company is looking to attract new talent.

He said: “There will be opportunities within the new organisation and we appreciate that drivers in particular are an important contact point between the customer and our business. We’ll therefore be giving them the tools to deliver a first class service and special promotional offers that will allow them to earn bonuses.

“In the warehouse, there have been significant improvements already which make the depot a better place to work.

“By recruiting great people, we’ll make our business stronger and that’s good news for us and also for the local community.”

It comes after the acquisition of Vital Pet Products by the Subura Group in February.

The aim is to be much more than a wholesaler to the pet trade and the changes that have been made in the first few months have helped secure the future of the business, said Mr Sharma.

Having been in business for 35 years, Vital is a well-known name in the area and supplies pet shops, aquatic centres, kennels and catteries.

As part of the streamlining process, a regional site in Salisbury has been consolidated with Exeter, making it Vital’s National Delivery Centre.

Operations Manager, Des Corfield will lead in Exeter, while regional teams will provide customer contact points and business support.

Improvements have been made to the infrastructure and operational processes to allow direct supply across a wider network of retailers.

For vacancy information email: jobs@vitalpetproducts.co.uk

 
Natural candles to combat pet odour
WildWash will be launching its new tinned natural candles to combat pet odour at PATS Telford...



WildWash will be launching its new tinned natural candles to combat pet odour at PATS Telford...

 

Utilising the amazing natural perfumes for which WildWash is known, the new range of tinned candles are versatile, colourful, fun and uber cost effective. 

Long burning and emitting no nasty toxins, these candles fit in beautifully in a variety of locations including homes, grooming salons, pet friendly hotels, kennels and holiday locations from cabins to caravans to villas! 

Light a WildWash Tin and those sneaky pet odours will vanish almost immediately.

 

There are four colour coded fragrances.