In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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Vitalin’s new range includes eco-friendly packaging

Vitalin Super Premium Pet Food has introduced four new products to its dog food range, including:

  • Luxury Dog Treats with 60% fresh British duck
  • Adult Fresh Meat with 60% British chicken
  • Adult Small Breed with 26% British chicken
  • 85% Fresh Chicken Pate and 80% Fresh Tuna Pate

Customer demand has been the driving force behind Adult Small Breed as it has been specifically developed to provide optimum nutrition for small breeds, and Adult Fresh Meat has been manufactured to cater for dogs with more active lifestyles.


To complement their range of hypoallergenic, super premium dry dog foods, they have also developed freshly prepared and complete pate recipes, Fresh Chicken Pate and Fresh Tuna Pate. These only use the finest British sourced ingredients and are gently steam cooked to create a meal of the highest quality.


Due to Vitalin’s continuous commitment to the environment, the new Pate range has been packaged in Tetra Pak cartons, which are not just easy to open and quick to reseal for storage in your fridge, they are also sourced from sustainable forestry and are 100% recyclable.


National Sales Manager, David Tinker said: “We’re delighted to introduce four additional dog food products to our range.


"As well as offering our customers a wider range of options for their best friends, we’ve also made the decision to use Tetra Pak with our Pate range as part of our commitment to reduce our carbon footprint and environmental impact, and align ourselves with the growing consumer demand for manufacturers to become more sustainable.”


To keep up to date with all Vitalin products, please visit

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