Lily’s Kitchen has bolstered its team with the appointment of Emma Wrigley as New Product Director.

Emma will help to accelerate the company’s innovation in products which shake up the pet food category and support the company’s ambitious growth plans.

Lily’s Kitchen is set to tap into the experience of Emma Wrigley to oversee its new product development when she joins the company at the beginning of August.

Prior to joining Lily's Kitchen, Emma spent 18 years at John Lewis working in retail and buying before moving to Fortnum and Mason where she held the role of Trading Director. She then moved and spent six years at Hunter Boot as Product Development and Sourcing Director.

Emma says: “This is such an exciting time to be joining the company. Lily’s Kitchen is a hugely innovative, dynamic and engaging challenger brand.

"It has just won a Queen’s Award for its innovation and I am so excited by the fantastic opportunity to take this company to the next stage of growth as more and more consumers become aware of what really goes into pet food, and actively choose more nutritious food for their pets. 

"There is so much scope for the brand with new product development and I can’t wait for my two dogs to be Lily's Kitchen product testers… along with Lily and her granddaughter Lulu of course!”

Henrietta Morrison, Founder and CEO of Lily’s Kitchen, said of Wrigley’s appointment: “We are delighted to have been able to attract and recruit such a high caliber candidate as Emma who we know will bring much experience to the team.

"Lily’s Kitchen is already renowned for its groundbreaking, innovative products and exciting times lie ahead for Lily’s Kitchen and consumers. We very much look forward to welcoming Emma into the Lily’s Kitchen family.”