Animal Planet, a member of the Warner Bros. Discovery family of brands, has partnered with multi-channel home shopping retailer Ideal World to launch an exclusive pet grooming range across its platforms.

In a TV shopping first for Animal Planet, its specially formulated, ready to use pet grooming products will air for sale on Ideal World and also be available to purchase on Ideal’s website. Perfect for cats and dogs, the Animal Planet range has been designed to help keep pets clean, free of tangles, have brighter coats and smelling fresher. The following items are now available to customers, with prices starting from £6.99:

• Animal Planet Dry Shampoo Dogs & Cats, 250ml
• Animal Planet Stain & Odour Spray, 500ml
• Animal Planet Detangling Spray, 250ml
• Animal Planet Deep Cleaning Shampoo, 250ml
• Animal Planet Soothing Shampoo, 250ml
• Animal Planet Puppy Shampoo, 250ml
• Animal Planet Pet Cologne, 250ml 

Lesley Williams, buyer at Ideal World, said: “We’re thrilled to be partnering with Animal Planet to share their fantastic range of products with our customers. We really hope it’s the start of an ongoing relationship with the brand.”

Hamish Morjaria, CEO at Ideal World, added: “The UK’s dog and cat population has soared in the past couple of years and a significant number of our customers are now pet owners. They like to spend money on treating and pampering their pets so we’re broadening our pet product portfolio to help engage them. This is a great partnership with a growing brand and we’re sure the products will go down well with our customers.”