The British producer of naturally nutritious food for pets, Lily’s Kitchen, has unveiled an exciting new range of natural treats for dogs made with ‘proper meat’ aimed at pet parents looking for better quality treating options to give to their pets guilt-free.

The new range of five natural meaty treats are packed with proper meat and are full of valuable protein, as well as being gluten and grain-free making them easy to digest and ideal for dogs with dietary sensitivities. 

The range includes:

Chomp-away Chicken Bites – little bites made with freshly prepared chicken with a sprinkling of quinoa (an energy and protein-rich seed) and a dash of

gentle ginger (known to aid digestion).

The Best Ever Beef Mini Burgers – mini burgers packed with freshly prepared beef, with a helping of chia seeds (which contain omega 3, known to be good for skin and fur health) and kale (rich in healthy antioxidants).

Simply Glorious Chicken Jerky – tasty, tender golden jerky made with freshly prepared chicken and gently oven baked for a lovely, chewy texture.

Scrumptious Duck & Venison Sausages – succulent little sausages made with freshly prepared duck and venison and air-dried to chewy perfection.

The Mighty Duck Mini Jerky – mini jerky packed with freshly prepared duck, gently oven-baked for a lovely chewy satisfying texture. Packed with valuable protein.

Each resealable bag contains 70g of treats and has a high meat content, alongside other proper ingredients such as quinoa, chia seeds, spinach, kale and ginger. Rosemary extract is used in all of the treats as a natural antioxidant.

The top quality ingredients are combined and then gently baked and air dried to give the treats a chewy texture that dogs love. The new range comes in distinctive, colourful and bold packaging, with an emphasis on proper meat which is clearly signposted on front of pack. 

Comments Henrietta Morrison, Founder, Executive Chair and Global Brand Director of Lily’s Kitchen: “Shoppers are increasingly looking for more natural treats that are healthy enough to treat everyday, affordable and from a from brand like Lily’s Kitchen who they know they can trust. Natural treats are the fastest growing segment of the treats market and we’re seeing more and more space being allocated to healthy treats on retailers’ shelves.

“Our new range offers a wide variety of enticing snacking options, all high in proper meat, which is sourced from within the EU bringing even more consumer trust. Now pet parents can treat their dogs, who are beloved members of their families, completely guilt-free with natural, healthy options that taste absolutely delicious.”

The dog treat category is worth £488 million in the UK and is even bigger than wet and dry dog food, with 3.3 million dogs a day receiving a treat. It is the fastest growing segment (+3.5%) with shopper numbers growing +19% in natural dog treats in the last year alone.

Lily’s Kitchen’s new dog treats are suitable for adult dogs aged from 4 months+. They come in resealable bags which helps to keep them fresh for 14 days after opening. They can be given to dogs at any time of day – whether for training or just because they deserve a treat, and are designed to complement Lily’s Kitchen’s existing range of proper food for dogs.

Lily’s Kitchen has developed engaging POS for its new natural ‘proper meat’ treats for dogs to drive product visibility and impulse purchase in store. 

The range is available to order at sales@lilyskitchen.co.uk and +44 (0) 20 7433 6972.