Award-winning product, Pawsecco Wine For Dogs and Cats from Woof & Brew, is proving to be a big hit with giftware retailers attending the massive Spring Fair exhibition at the NEC Birmingham this week.

Pawsecco, which won a New Product Award at PATS Sandown in March, has been a big talking point on social media with owners tweeting about the popularity of the product.

And Pawsecco, and its fellow Wood & Brew product Bottom Sniffer beer for dogs, also appeared on The Apprentice on prime-time BBC1 last year.

Its popularity is continuing with giftware retailers particularly interested in the product on the Wood&Brew stand at Spring Fair.

Steve Tearle, national sales manager at Woof & Brew, said: “It’s the first time the company has exhibited at Spring Fair but the show has been excellent as far as we are concerned.

“Visitors to our stand, particularly from giftware outlets, can see how our Woof & Brew products could do well in their stores.”

Sales of Pawsecco had been excellent in the run-up to Christmas, proving it was a perfect gift for the dog or cat in a family.

Steve Bennett, co-founder of Woof & Brew, said the company was delighted with the response to Pawsecco, and its sales performance had exceeded expectations.

“We will have dispatched more than 250,000 bottles in the build up to Christmas,” said Steve.

Sales of Pawsecco, which is available in White and Rosé, are now running neck and neck with the Woof & Brew’s other big seller - Bottom Sniffer.

The company has a special Valentine's pack, which is Pawsecco and Truffles, and it was examples like this that grabbed the attention of Spring Fair visitors.