Nisa, the award-winning group that helps retailers flourish by distributing quality and competitive food at scale, has launched a pet promotion.

The promotion, which started yesterday (Wednesday) and will run until August 6, is supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends to help retailers create in-store theatre and draw attention to the category.

For £1, shoppers will be able to buy a variety of bagged treats including Felix Crisipes Beef & Chicken 45g, Dreamies Cheese 60g, Go Cat Crunchy & Tender Beef 325g and Dentalife Cat Dental Salmon Treats 60g.

A range of dry food, including the Bakers Small Dog Food Beef & Vegetables 1.1kg and Go Cat Turkey & Vegetable 825g, will be available at £2 a box and a variety of 12pk Felix food pouches on 2 for £6.

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