Henry Wag, the UK pet brand known for helping dog owners enjoy cleaner, easier and more wag-tastic adventures, has officially launched a new colour in its bestselling Waterproof Coat range.

The much-anticipated Red Waterproof Coat has arrived, offering the same trusted performance, comfort and outdoor protection as the popular Blue Waterproof Coat, now in a bold new shade that stands out on every walk.

Designed for dogs who refuse to let cold snaps or sudden downpours slow them down, the Henry Wag Waterproof Coat combines a water resistant outer, soft fleece lining, adjustable fit and reflective piping to keep dogs warm, dry and visible in wintry weather. The new red option gives pet parents a vibrant choice during the chilliest part of the year, with retailers set to benefit from strong seasonal demand.

Grant Rogers, CEO of 3P Enterprise Ltd, said: “Customers have loved our Blue Waterproof Coat from day one. Red has been one of our most requested colours and we’re delighted to expand the range. It gives pet owners more choice and offers retailers a great opportunity to refresh their winter displays.”

The Red Waterproof Coat is available to purchase now in sizes XS to XXL, designed to fit a wide range of dog breeds. The full size run of the Blue Waterproof Coat has also been re-stocked, giving retailers a complete collection ready to order.

Retailers can order through the 3P Enterprise B2B Portal here or via their usual trade contacts. Consumers can purchase directly from the Henry Wag website here.

For further information on Henry Wag visit www.henrywag.com or email enquiries@henrywag.com or call 01594 810990.