Herbal pet care brand Dorwest Herbs has been rewarded for its online customer journey focus over the past 12 months, winning ‘Online Business of the Year’ at the prestigious 2022 PIF Awards.

The Pet Industry Federation (PIF) was formed in the late 1940s and hosts annual awards to celebrate success stories from pet retailers, wholesalers and manufacturers. In 2023 both PIF and Dorwest Herbs celebrate their 75th anniversary.

Last week the 2022 PIF Awards ceremony was held at Whittlebury Hall in Northamptonshire, announcing 20 categories of winners. Dorwest Herbs was awarded 'Online Business of the Year' by independent SEO agency Viaduct Generation, who praised Dorwest for its customer journey focus, including SEO and UX activities. For the full list of 2022 winners, please see PIF Awards winners.

With ecommerce seeing a significantly changing market since 2020, Dorwest focused on shifting online behaviours to ensure truly relevant products and useful content. From keyword focus and content strategy, to optimising the digital journey by analysing hotspots and drop offs, Dorwest ensures that on site content and digital marketing continues to evolve to reflect customer needs. Improvements have ensured growth over the last 2 years with turnover as a whole increasing by +30% and ecommerce revenue +20% from 2021 vs. 2020.

Managing Director Jo Boughton-White says: “We’re so incredibly proud to have won this award. Our team are always so customer-focused and our authenticity shines through our digital experience and marketing. We’re delighted to be recognised among pet industry names and to continue to make a difference to pet’s lives.”

The PIF Awards are the most coveted awards in the pet industry, with winners this year receiving sustainable, wooden trophies. Nigel Baker, CEO of the Pet Industry Federation, comments: “The PIF Awards just get bigger and better each year; the standard and volume of entries this year was phenomenal… we can see how much winning a PIF Award means to businesses in the pet industry.”

As winner of Best Multichannel Campaign at the 2022 Ecommerce Awards earlier this year, the Dorwest brand continues to grow with recognised public acknowledgement for their impact within the industry. 

For more information, visit www.dorwest.com, call one of the friendly, expert team on 01308 897272 or email info@dorwest.com