Newsletter - Pet Trade Xtra - Issue 38 - New smartphone app for cat lovers

Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.

Instant access to news

A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.

Taking their time...

The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.

Find out how Pet Trade Xtra can help to promote your business and products. Contact neil.pope@tgcmc.co.uk

for all editorial matters or pat.flynn@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Return to Cover Page»

New smartphone app for cat lovers

Petlog has partnered with Fetch Digital to create a new app for cat lovers featuring the Lost Cat Alert to help owners find their lost cats.

Using the new my cat app, Petlog Premium owners can send an alert to rescues, vets and voluntary organisations in a 30-mile radius of where their cat went missing, directly from their mobile phone.

To celebrate the 10th anniversary of National Microchipping Month, the app is now available free on iPhone for a limited period.