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A pet-care business in Hove that has been operating for more than 60 years has found a buyer. Denes Natural Pet Care, founded in 1951, was acquired for an undisclosed sum by Petproject, which trades in London as Thrive Pet Foods.
Thrive was co-founded by entrepreneurs Anthony Bard and Paul Finger in 2005.
Under the terms of the agreement, Thrive will offer a phased transfer of equity, which is conditional on profit targets being met.
The deal was advised by company sale and brokerage specialist KBS Corporate.
Tom Eatough, deal executive at KBS Corporate, said: "I am looking forward to seeing Paul and Anthony build on the Denes brand and I wish both parties the best for the future."
Denes was set up by vet and author Buster Lloyd-Jones, who died in 1980.
Lloyd-Jones wrote the instructional books Love on a Lead and Natural Health for your Pets, as well as two autobiographies.
