The winners of the PATS Sandown 2020 New Product Awards, sponsored by pbwnews, were chosen by a team of expert pet retailers, who arrived at the show before 9.30am on Sunday, February 9th, in order to make their choices from a record number of new products entered.

Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging, value for money and sustainability.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.

The Awards were presented to the winners at 1pm on Sunday by Justine Thompson, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS Sandown 2020

New Product Award Winners (sponsored by pbwnews)

Cat Food and Products

Purrsuit Whirlwind

KONG Company (stand M9)

Judges said: “This was just a really cool product – cats will love it. A very robust product that will last forever.”

Dog Food Products

Canine Ketchup

Canine Ketchup (stand R9)

Judges said: “This product is truly unique. It has distinctive packaging, which will make it stand out on the shelf, and has a multitude of uses.”

Dog Treat Products

Keto Orbiters Dog Treat

Rocketo (stand E15)

Judges said: “A good accessible price for a quality product made with beneficial ingredients. Attractive packaging.”

Dog Accessories and Toys

SPIN Interactive Slow Feeder (Bougainvillea)

PetDreamHouse (stand L6)

Judges said: “Eye-catching with a number of attachments. Great for use as a puzzle or activity toy or to slow down feeding.”

Dog Harnesses, Leads and Clothing

Rolled Tweed Collars

Tweedmill Textiles (stand S19)

Judges said: “Unusual to get a rolled collar that is not made of leather. These were great quality, would be washable and were very nicely finished.”

Small Animal and Bird Products

Nibble and Nest

Norfolk Industries (stand T1)

Judges said: “A great idea to have nesting material with treats inside. This product provides good enrichment for the animals at an affordable price point, and made by an ethical company.”

Pet Care Products

Be:Loved range

Podium Pet Products (stand D2)

Judges said: “The packaging looked great, the product smelled really nice and was made with quality ingredients. This felt like a quality product ready to cater for emerging niche markets.”

Grooming Products

Waterless Dog Shampoo

Aqueos (stand C8)

Judges said: “This had a nice fresh smell and useful properties for the pet owner concerned about health and hygiene. This one would fly off the shelves.”