In This Issue
‘Posh’ pet shop for sale in online auction
Help your customers attract migrant birds with tips from Honeyfield’s
National Pet Shop Day returns on July 12
Support from head to tail: Lily’s Kitchen launches supplements and salmon oil range for dogs
Renewed boost to international interest in PATS
Purina Pro Plan & ATP tour sign multi-year partnership; championing premium nutrition for pets of the tennis community
What makes PATS so special to international visitors?
‘So much more than ‘washing the dog’: Facebook post celebrating pet groomers reaches over half a million people
UK pet-owners debunk dog breed myths
Karnlea launches new supplement for dogs
Hero dog detects owners stage two cancer
Westland Horticulture expands with strategic acquisition of leading bird food company
Get your own copy of Pet Trade Xtra
Pedigree Wholesale invests in Supply Chain team
Retailers cautiously welcome policing plan but call for faster action
The best of last edition of Pet Trade Xtra
Pets Choice acquires Pettex and its cat litter division
Award-winning brand secures listings in leading stores
PAWD DRINKS makes finals of Business Start-Up Awards
NOVA expands natural dog treat range
Grow your business with the right packaging
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Support from head to tail: Lily’s Kitchen launches supplements and salmon oil range for dogs

Lily’s Kitchen is helping the nations’ pooches put their best paw forward in 2025 with their NEW range of supportive supplements* and salmon oil for dogs. The latest launches from the B Corp pet food brand are designed to be incorporated into a daily feeding routine to help dogs continue what they do best - tackling puddles and dinner dances! 

 

Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give four-legged companions support, whether it’s for their coat, their joints, or their digestive system. The range also includes pure Norwegian salmon oil, which contains Omega-3, to help pooches crack on with their everyday mischief. 

 

Rory Cowlam, Lily’s Kitchen vet ambassador says: “The new Lily’s Kitchen supplements and salmon oil are designed to help support dogs’ mobility, digestion and skin and coat condition. They’re brilliant for adult dogs at every stage of life, helping to provide additional support for a range of particular needs that are important to pet parents and their pets. I would recommend feeding your four-legged friend one of the supplements alongside their meal and, if needed, the tablets can be broken in half.” 

 

The Lily’s Kitchen range of supplements and salmon oil is suitable for all doggos from 12 months old. 

 

Lily’s Kitchen Joints & Mobility Supplements for Dogs - 60 Tablets, RRP: £17.50 

An extra lap around the park? EASY, thanks to the support of Lily’s Kitchen Joints and Mobility Supplements. 

These tablets are formulated to support joint health and flexibility. Developed with a vet, they’re made with glucosamine and chondroitin (building blocks of cartilage that help to cushion joints), green lipped mussel powder (a naturally rich source of Omega-3 – great for supporting healthy joints) and Boswellia concentrate (known for its anti-inflammatory properties). 

 

Lily’s Kitchen Bum & Belly Supplements for Dogs - 60 Tablets, RRP: £17.50 

Lily’s Kitchen strives to help dogs live healthy lives. One way that may help them to get there is by promoting a healthy balance of good bacteria in their gut. 

Developed with a vet and made with natural ingredients, the digestive support supplements for dogs are made with a touch of ginger root powder concentrate (known as a soothing ingredient) with pre, post and probiotics to help support a healthy gut microbiome. Portioned in a handy capsule, Bum & Belly can be sprinkled onto your dog’s food at mealtimes. When we say probiotics, we’re talking one billion gut-friendly bacteria! 

 

Lily’s Kitchen Skin & Coat Supplements for Dogs - 60 Tablets, RRP: £17.50 

Double take-worthy fur? Enter, the Lily’s Kitchen Skin & Coat Supplements for dogs. Developed with a vet and made with natural ingredients, these tablets contain carefully selected nutrients to help aid healthy skin. 

Each capsule is made with a mix of hyaluronic acid (to help hydrate and condition the skin), biotin and vitamin C (to help maintain a healthy coat), nettle concentrate (known to have natural anti-inflammatory properties) and fish oil powder (rich in omega-3 to help support our furry friend’s skin and coat condition). Shine on, doggos. Cue the slow-motion dog shake. 

 

Lily’s Kitchen Norwegian Salmon Oil for Dogs - 500ml, RRP: £14 

Support for dogs - packed into one bottle. Developed by a vet, this pure Norwegian salmon oil is a natural source of omega-3 fatty acids, including DHA and EPA, to help support a pooch’s skin and joint health. Throw in the fact it has a delicious salmon taste, pet parents will get themselves a tail wag (or ten). 

The Lily’s Kitchen Norwegian salmon oil is perfect served over wet or dry food. So, tuck in, pups. 

 

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: “At Lily’s Kitchen, we aim to help pets live their best lives, and that’s exactly why we’ve developed this new range of supplements and salmon oil which we hope will help dogs all over the country start the new year on the right paw. 

 

“Just as pet parents are becoming increasingly aware of their own health and wellbeing, they’re making the same considerations for their pets. Supplements can help provide dogs with additional support, beyond the nutrition from their regular meals, for a particular need that is important to a pet parent and their four-legged friend, such as joint mobility or skin and coat condition.” 

 

The Lily’s Kitchen Supplements and Norwegian Salmon Oil for dogs are available now via the Lily’s Kitchen website. 

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