Nutriment, a leader in the development of high-quality raw recipes and feeding solutions, has announced the launch of its latest portfolio – Gently Steamed – which looks to cater to a wider group of nutrition-conscious pet owners.

Gently Steamed is the innovative new seven-product portfolio from Nutriment. Comprising of Beef, Lamb, Duck, Chicken, Puppy and Senior varieties for dogs, and a Turkey & Lamb option for Cats. The recipes are based on high-quality, high-protein ingredients in line with all Nutriment products. Each balanced product is created with natural ingredients, free from grain and filler, and for adult dogs, single-source proteins. This ambient product is shelf-stable, meaning there is no requirement for freezing, and is simply stored in a fridge once opened. 

“As a business, we’ve always been proud to maintain constant insight into our customers’ needs, regularly carrying out surveys and feedback opportunities to ensure our portfolio is delivering exactly what our pets and their owners want and need,” comments Ryan Winwright, Head of Commercial at Nutriment. 

“Gently Steamed is a response to the pain point of not always having access to freezer facilities to feed our traditional raw products. We want to cater for as many pets and their owners as possible, even when following a raw diet isn’t always achievable. 

“We recognise that there may be circumstances, such as when travelling or staying away from home, where transporting and feeding frozen raw food isn’t manageable, and so our Gently Steamed products are the perfect solution. The products are also very handy if you occasionally forget to defrost a meal from time to time.”

Steaming is one of the best cooking methods for preserving nutrients, including water-soluble vitamins, which are sensitive to heat and water. Researchers have found that steaming broccoli, spinach, and lettuce, for example, reduces their vitamin C content by only 9–15%. The steamed nature of the Gently Steamed products enables the most effective preservation of the nutrients within the high-quality ingredients, whilst meeting the needs of owners who aren’t able to store frozen raw food.

Nutriment stands firm in its position that raw is best – having spent over a decade committed to the benefits and positive impacts on health that feeding raw can provide. Nutriment also recognises the potential of Gently Steamed as a gateway product to help bridge the gap between kibble and raw, making for a smoother transition for both pets and their owners.

Gently Steamed joins other award-winning product lines from Nutriment, including Support, recipes specifically designed to provide nutritional support for ongoing health concerns; and Just – one ingredient, complementary meal solutions for supporting at-home meal preparations. 

This exciting portfolio expansion follows Nutriment’s recent news of its rebranding. Earlier this year, Nutriment relaunched its brand to the marketplace following an intensive design and market research project. The result has been a fresh new look of branding, packaging and POS materials that truly embody the Nutriment ethos – simplicity, transparency and sophistication. Reflecting on what customers truly need and want from the pet food provider in 2024 and beyond, the new look enables customers can immediately ascertain the quality of each meal and its real ingredients, the ease of feeding, and the reliability of the well-established Nutriment brand, from the moment they first observe the pack on a shelf. 

Discover Nutriment Gently Steamed at PATS (Stand E49) and explore Nutriment’s brand-new website and its award-winning portfolio of recipes.