Award-winning pet care brand Animology from Group55 has reached an agreement that will see its products stocked in pet stores across Australia.

The Animology range will be distributed by family-owned wholesale pet product company Prestige Pet Products in a move that will enhance the brand’s global popularity. 

Michael Haigh, Brand Manager at Animology, said: “Australia is a very important market to Animology. Firstly, it is a brand new market for the brand which presents an exciting new opportunity, and secondly, because it is exactly the market demographic where Animology does extremely well. Pet parents in Australia are sophisticated, educated and appreciate the value of high-quality products for their pets. Animology’s strong brand look, established history and high performance products align very well to the Australian pet market.”

Prestige Pet Products will be handling 99% of the Animology product range: Shampoos (250ml and 2.5l), Sprays, Fragrance Mists, Grooming Products, Cat Shampoos and Animology Essentials. 

Created in 1997, Prestige Pet Products is a family-owned wholesale pet product company committed to providing customers with quality products that pets love. They have Sales Representatives on the ground covering every state in Australia and in addition to providing an extensive range of brand name products, Prestige offers customers exclusivity on a wide range of unique brands. Their state-of-the-art warehouse facility is based in Caboolture in South East Queensland, 30 minutes north of the Brisbane Domestic and International Airports, and boasts an onsite showroom that showcases our comprehensive ranges. Prestige Pet Products proudly services a wide variety of the Pet Industry including Online Stores, Pet retail Stores, Groomers, Rural and Stockfeed businesses, Vet Clinics, and Vet Wholesalers throughout the whole of the Australian continent.

The pet grooming services market in Australia is a part of the larger global industry, which was estimated to be valued at nearly USD 151.23 Million in 2021. While specific market figures for Australia may vary, the overall growth trends and factors driving the industry are quite similar. There are over 2,000 professional groomers in Australia which currently dominate the pet grooming services market. However, there is a growing demand for at-home and mobile grooming services as pet owners seek convenience good care for their pets.

The Australian market for pet grooming services aligns with the global market trends, with a focus on pet health, hygiene, and overall well-being. 

The market’s expansion can be attributed to the increasing adoption of pets and growing awareness of pet health. According to Animal Medicines Australia, There are currently an estimated 28.7 million pets in Australia, and we have one of the highest pet ownership rates in the world. Approximately 69% of households in Australia own pets, with dogs being the most common (48%) followed by cats (33%).

Overall, Australian households are estimated to have spent over $33 billion on pet services and products in 2022,  Dog owners spent the most, with an estimated average of $3218 spent per animal each year. (RSPCA knowledgebase)