Leading aquatics company Eheim has decided to miss this year’s Interzoo taking place in Nuremburg, Germany, on May 24-27.
Over the years the company has been an ever-present at the show but is foregoing participation in May because of what it describes as the global travel, health, and business uncertainty that still surround the covid-19 pandemic.
“The decision was not easy for us, because Interzoo is the most important international trade fair for us," said Eheim general manager Ibrahim Mefire Kouotou.
“But the protection and responsibility for our employees and customers comes first. Health must be prioritised over economic interests.”
Eheim said it had been pursuing an extended strategy in recent years, meaning that new product launches were no longer dependent on trade fair appearances. Contact with customers, specialist dealers and multipliers had been intensified worldwide and was constantly maintained.
But it didn’t discount a return to the show in the future, stating: “Interzoo is and remains a very important occasion and marketing opportunity for Eheim. It’s just that this year, as has been said before: the company is prioritising health for its employees and customers over purely economic interests. We feel that this is a good example of responsible management, and the best decision for the company at this time.”