In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
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Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Wellness CORE fed Crufts champion Dylan the Villain


Crufts 2019 saw over 28,000 dogs compete across four momentous days with Kathleen Roosens the breeder, handler and owner of Papillon Dylan the Villain (Ch. Planet Waves Forever Young Daydream Believers) taking home the coveted title of Best in Show.  


Dylan is an energetic and playful two year old dog who lives in Belgium with his owner Kathleen, who has been passionately breeding Papillons with her father Jan Roosens since she was a young girl. 


As a family, Kathleen and Jan are tirelessly dedicated to championing Papillons to breed the finest quality, healthy and happy dogs as part of the Roosens family in their loving home. 


Not only is Kathleen and Dylan’s success a historic and significant moment for her, it is also an honour for Wellness CORE; Dylan’s food of choice.  


As a premium high protein grain free nutrition, Wellness CORE helped fuel Dylan’s wellbeing, amazing coat and lean muscle condition enabling Wellness CORE to put its stamp on Crufts as the nutrition that fuels not only thousands of dogs around the world, but now also the Crufts’ Best in Show Champion.  


Winner Kathleen says: “Yesterday was a very long day at Crufts, but Wellness CORE kept Dylan going from the very early morning till after Best in Show!” 


As an Official Crufts Sponsor, Wellness CORE Managing Director Wim Petermans states: “We are so excited and thrilled to have Dylan the Villain and Kathleen take home Crufts Best in Show 2019. It’s testament to not only the hard work and care displayed by Kathleen in bringing her dog to the very peak of championship standard, but also to the quality of CORE and its unique balance which gives little Dylan the top condition he clearly demonstrated  in the competition.” 


Picture credit: Beat Media/Kennel Club

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