The PetFellas has added Be:Loved and Dog Rocks to its growing portfolio of pet-industry brands following a new UK distribution agreement announced today. The partnership will see The PetFellas supply the collection of beautiful Be:Loved products and Dog Rocks to retailers across the UK.
Be:Loved is a trusted expert in animal healthcare, with their holistic approach and using almost entirely natural ingredients, they have created a luxurious, affordable, effective range of wellness & lifestyle care & grooming products for pets & their people.
Gerard O’Mahony, Director at The PetFellas, commented: “This partnership gives retailers access to brands that deliver on product performance and margin. Be:Loved fits perfectly with our strategy of representing brands that provide strong sell-through, reliable supply, and a clear point of difference in store.”
Carina Evans, Founder at Be:Loved and Dog Rocks, added: “We’re thrilled to be partnering with The PetFellas as they establish themselves as a leading name in UK pet wholesaling. Their team brings impressive industry knowledge, deep market understanding, and the strong operational foundation of The FoodFellas, all of which make them an ideal and exciting partner for the Be:Loved brand.
“At Be:Loved, we’re dedicated to creating products that are as kind to pets as they are to the planet. The PetFellas share that same commitment to quality, trust, and innovation, and together we’re excited to bring retailers and pet owners a range that truly stands apart.
“Our partnership reflects a mutual desire to deliver high-quality, trusted and sustainable products to the pet sector, strengthening the presence of British-made, purpose-driven brands in the UK market.
“The PetFellas launched with a commitment to offering a more transparent, partnership-driven approach to distribution, focusing on emerging and challenger brands aligned with quality, innovation and values. Be:Loved and Dog Rocks join the company’s expanding portfolio as it continues building a curated product line for UK trade partners.”
