In This Issue
PATS gets set for a memorable 10th Sandown show
Hundreds of new launches to be unveiled at the big show
Pet exhibition opens its doors next Tuesday
Pet industry counts cost as country store chain goes into administration
TV personality to present animal welfare awards
Sales of Webbox pet food break £4m barrier
Great stories behind Petface's Christmas 2018 collection
Classical music proven to calm and comfort dogs
Anco get set to unveil major re-branding
Nineteen 87 parked the bus at Crufts to entice dog owners to try tasty baked ranges
Helping businesses to thrive in ever-changing pet market
Natures Menu launches True Instinct to consumers at Crufts
Specialist trade has key role in fight against pet obesity
Baked treats, raw food, harnesses, bow ties and nervous anticipation at Crufts
Get your own copy of Pet Trade Xtra
Fire destroys Gardman warehouse at Daventry
Group55 wins International Award for second year running
PIF connects members to huge savings on exclusive telecom deals
A new, fresh look to celebrate Cotswold RAW's PATS debut
Beast from the East causes Wild Bird Care sales uplift
Leaving wet food out for a cat could give it food poisoning
Eukanuba launches search to find ambassadors
Pets Choice makes it a hat-trick at Crufts 2018
Evolution Aqua look to appoint Area Sales Manager for Bermuda brand
Inca wins nation's heart to scoop HiLife PAT Dog of the Year
Tetra products tested against rival brands
Natures Menu promises special offers at PATS Sandown
It’s arrived! Turmeric tincture from CSJ
The best of the previous Pet Trade Xtra
B&M removes pet treat from shelves after dog death
Wiltshire pet store set to close after almost 40 years
Pet firm makes it into Top 100 'Best Small Companies to Work for' list
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Pets Choice makes it a hat-trick at Crufts 2018

 

Pets Choice Ltd returned to Crufts with not one but three brands, marking a first for the leading pet food manufacturer.
 
Popular pet food brand, Webbox Natural, attended Crufts for its second consecutive year and showcased the teaser campaign for their upcoming television commercial, while brands TastyBone and Meatiful made their Crufts debut.
 
TastyBone, the UK’s leading manufacturer of nylon chews and edible treats was awarded the Queens Award for Enterprise in 2017, and their first Crufts show was a huge success.
 
Camille Ashforth, TastyBone product manager, said of the debut: “Crufts was a great opportunity to speak with consumers and educate them about the TastyBone brand and each of the different ranges. The brand was very well received, and we are already planning how we can make next year bigger and better!”
 
Also new for Crufts 2018 is hypoallergenic and gluten-free dog food brand Meatiful. After launching at PATS Telford in 2017 and being unleashed to the public at Discover Dogs in October, Meatiful took their single-source protein sausages to the world’s largest dog show where they were a sell-out!
 
Julie Butcher, head of marketing at Pets Choice Ltd said: “Crufts is always an excellent show for us and a fantastic opportunity to meet consumer and trade customers and this years did not let us down. Both TastyBone and Meatiful were very well received along with Webbox Natural which saw its second year at the show.
 
“Our teaser campaign for the Webbox Natural range also had its unveiling at the show and everyone loved the creative and fun side of the brand. All in all, it was a standout show for all three brands and we can’t wait to return in 2019.”


For further information on Pets Choice, please visit www.petschoice.co.uk

 

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