New CEO at Swedish pet food giant
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Voff Premium Pet Food, which claims to be Europe’s leading provider of natural premium pet food, has appointed a new CEO – fashion industry expert Anders Kristiansen. He succeeds Mårten Bernow.
Kristiansen joins Voff following two years as group CEO of fashion brand Esprit, and almost five years as CEO of UK retail chain New Look.
He said: “In just a short time, Voff has undertaken an impressive journey and built up a strong platform for consolidating the European premium natural pet food segment. Voff consists of very strong brands, offering raw pet food, treats, chews and supplements through multiple channels, both online and offline, with significant growth potential.
“Leveraging my previous experience, I am very much looking forward to joining the team and expanding the business through both organic growth and acquiring leading brands, to establish the company as the leading consolidator in the European natural pet food market.”
Voff, which employs around 300 staff, supplies raw pet food, treats, chews and supplements.
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