In This Issue
Finalists revealed for the 2025 PIF Awards
The UK’s biggest pet trade show is just days away
Pet Brands set to create first-ever RHS pet category
Vital Pet Group secures exclusive UK distribution for Real Simplicity, a new premium cat nutrition brand
Ghostdog Pets set to launch Sync brand at PATS
Fell Dog: Born on the fells, built for adventure
Five great reasons to visit Countrywide Bird Food at PATS
LitPet goes underground with tube station campaign 
DotDotPet partners with Battersea to launch new range
Paleo Ridge announces limited-time discount on Essentials
The Innocent Hound launches ‘From the British Countryside’
Dorwest Herbs helps dogs stay calm this fireworks season
Andy Murray’s new puppy lands first role with Purina
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Independent pet store closes down after sale falls through
Search is on for new boss of Pets at Home
sera food launches in the UK with Aquagarden Interpet
Poorly Paws and Leucillin join forces in pet first aid initiative
Bucktons launches smaller pack sizes for indoor range
The best of last edition of Pet Trade Xtra
PIF publishes landmark animal licensing analysis
Award-winning retailer Jollyes drops 600-plus prices
Versele-Laga takes pet food to new level
Dog activated water fountain wins top pet award
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Editorial: neil@pottingshedpress.co.uk

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Fell Dog: Born on the fells, built for adventure

 

Born and bred on the Lake District fells in 2020, Fell Dog has quickly established itself as a brand creating stylish, durable, and adventure-ready products for dogs.

 

The brand is the creation of designer Carolyn Harker, who brings over 20 years of product design expertise from the outdoor industry. Having worked with leading names such as Rab and Berghaus, Carolyn brings a wealth of technical knowledge and a deep understanding of materials and performance design.

 

Fell Dog has recently opened its Headquarters on the edge of the Lake District - a dedicated design and innovation centre where new ideas are tested, developed, and brought to life.

 

The latest launch, the Drench Waterproof Jacket, is a perfect example of Fell Dog’s ethos. Combining elegant styling with serious outdoor performance, the jacket boasts an 8,000mm hydrostatic head, 5,000 breathability rating, and fully taped seams - delivering rugged protection for adventurous dogs. Alongside it, the new Drench Collars & Lead are fully waterproof, odour-resistant, and feature a lockable buckle strength-tested to 70kg.

 

“Technical design has always been at the heart of Fell Dog,” says Carolyn Harker, founder and designer. “With my background in product design, I wanted to create pieces that are both stylish and rugged - products that look good but also deliver tried-and-tested performance.”

 

Since launching, Fell Dog has attracted a loyal community of dog owners who share its ethos: embrace the outdoors, celebrate every adventure, and find joy in the little things, even a rainy-day walk. Its ambassadors include fell runners and mountain rescue search-and-rescue dogs, true outdoor enthusiasts who embody the Fell Dog spirit and inspire others to explore life with their four-legged companions.

 

Fell Dog is exhibiting at PATS on stand B38.

 

For more information, visit: https://felldog.com/

Sales:  bark@felldog.com

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