In This Issue
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
Merry Christmas to all Pet Trade Xtra readers
A genuinely pro-business approach from government would make a huge difference in 2026
Suppliers need to support our bricks and mortar shops
Export trade barriers continue to be a challenge
The prestigious PIF Awards crowned 27 winners in 2025
PetQuip Awards recognised outstanding achievements
My Three Cats expands to Blackpool as demand for feline-only care continues to rise
Doodlebone launches Trendy Tails – the collection that takes everyday to the next level
We.pet launch ‘Choo’ a new natural chew for dogs
Christmas cheer or canine crisis? How to avoid a dog bite during the festive season
Charity Recipient of Ricky Gervais Donation Warns of Dog Abandonment Before Christmas
PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme
Get your own copy of Pet Trade Xtra
Christmas came early for CSJ owner
The Nutriment Company strengthens Benelux footprint with the acquisition of Antos
The best of last edition of Pet Trade Xtra
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Pet business owner excels as a young entrepreneur
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Frozzys expands award-winning Yogurt Squeeze range
Waita Pets' Freeze-Dried Complete Food now available
EzyDog UK launches heavy-duty adjustable dog seatbelt
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
What will be the next bestsellers?
New Product Award winners set for success in 2026
The Muzzle Movement trailblazes with innovative products
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PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme

PetAmaze has secured professional endorsement for two products following independent testing by dog trainers through The Dog Trainer School’s Recommended Product initiative.

 

The Pumpkin Powder and All-In-One Daily Chews were assessed under real-world conditions to evaluate usability, welfare alignment and tangible benefit, providing retailers with an additional layer of professional confidence.

 

Led by former Good Housekeeping Institute tester Helen Wainwright, the programme offers a transparent, criteria-based approach to product evaluation.

“Retailers benefit when products are backed by professionals who actually use them,” said Wainwright.

 

Both products have been approved for 12 months.

 

PetAmazewww.petamaze.com 

 

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