In This Issue
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Ceva Animal Welfare Awards 2018 – winners announced!
The hidden pet killers in your medicine cabinet
Forthglade launches new sea bass recipe
Pets really DO make us happier according to research
A wholesale approach gives Butcher's the edge
Were you fooled by these April Fool's Day stories?
HayPigs! launches dog treat called Guinea Poop
New 'age-reduction pet food launched by Pooch & Mutt
Get your own copy of Pet Trade Xtra
Controversial pet store re-issued with licence, allowing it to sell puppies
PFMA releases its Top Ten Pets Chart and New Pet Population Data 2018
Bestpets supports groomers with launch of new Product Guide
New advice for marine aquarists to prevent poisoning
Pet insurance premiums soar, survey reveals
Dog gone fishin’ treats range launched
Hokamix…the problem solver!
New consumer friendly packaging for Equitop Myoplast
The best of the previous Pet Trade Xtra
New dog food range launched exclusively in Pets at Home
Pet retailer Ken Burgess puts profitable store up for sale
More than 1,800 visitors attend PATS Sandown
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New 'age-reduction pet food launched by Pooch & Mutt


Pooch & Mutt launched a ground-breaking pet food called 'Back 2 Pup'  on April 1 with owners being told "for every one day you feed a dog this food it will grow one day younger".


The journey to discovery began back in 2015, when the Pooch & Mutt team trekked deep into the Amazon jungle with the Chudawg tribe, as part of a team building activity.


"The tribe included wolves, which were used for hunting and gathering. Over the 4 weeks we were there - we actually saw the wolves getting younger with each day and we couldn't believe it." Says Pooch & Mutt founder Guy Blaskey. "Living and working with the tribe led them to trust the team, and so they offered to share the secret of canine youth with us."


Blaskey reveals that the secret ingredient fed to the wolves is the Macameyung berry, found deep within the Amazon.


"We're working on getting the berry cultivated in the UK, and this is a very exciting time".


The breakthrough for the perfect Back 2 Pup formula has taken years of research. Pooch & Mutt have worked closely with Dr. Rinkel; the number one expert in anti-ageing canine nutrition. "The food has undergone extensive testing and it's very satisfying to have been a part of this discovery and witness its results." Says Rinkel.

Pooch & Mutt have denied rumours that Cher's classic hit "If I Could Turn Back Time" inspired the development of Back 2 Pup.


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