In This Issue
HOWND chosen to pitch at Pets and Money Summit
Owner claims Pets at Home held his dog to ransom
Pet Trade Xtra produces a digital magazine version
Award winning Naturediet's eco-packaging range extended
Vitalin to showcase new dog food range at Crufts
Lintbells Mobility Matters support materials
Exciting new products to be launched at PATS Sandown
Different Dog to unveil plastic-free packaging
What’s new from the Pet Industry Federation at PATS?
For All DogKind add supplements to award-winning range
New top choice for mini dogs from Josera
Conference to provide practical advice to exporters
Get your own copy of Pet Trade Xtra
Sales reps in pet trade warned to beware of false promises
Poppy’s Picnic nominated for two prestigious awards
Pie shop opens in closed-down pet store
RSW International Ltd to showcase pet products at Spring Fair
WHIMZEES is ‘top dog’ in fighting dental decay
New cat food launched in UK by Swedish firm
Garden centre donates animal-friendly plants to rescue centre
Veggie Dog is 99.99% Vegan
The best of the previous Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
World’s most hygienic germ-busting dog food bowl
New Wagg wet dog food range goes on sale this week
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
World’s most hygienic germ-busting dog food bowl

Once again at the forefront of product innovation, HOWND, the multi-award winning pet care brand has launched a ground-breaking antimicrobial dog bowl.


Guaranteed to resist the growth of over 99% of MRSA and E.Coli bacteria, the innovative Hero Bowl’s built-in proven smart silver ion technology gives unparalleled 24-hour antimicrobial protection for dog food and water bowls and is set to be the most hygienic dog bowl on the market.


The HERO BOWL is the ideal solution for health-conscious pet owners, vet surgeries, kennels, grooming salons and anywhere cross contamination might occur. It is scientifically proven to also prevent the growth of over 99% of microbes, including bacteria, mould and fungi. It is made from recyclable polypropylene.


There’s some clever science behind the design of this bowl. HOWND has partnered with BioCote® - a world leader in antimicrobial technology - to create a pet food and water bowl that will give antimicrobial protection guaranteed for 25 years even if scratched or chewed.  The BioCote silver ion protection will last for the lifetime of the bowl as it is embedded into the product, so it cannot wash off or wear away.


Studies have shown that 67% of dog bowls coming out of the dishwasher still have Salmonella present on their surfaces*. A superior alternative to a stainless steel, ceramic and other unprotected surfaces, the HERO Bowl has 24-hour protection since the technology works constantly to reduce microbes by up to 99.99% on the protected surface.


Although all pet bowls should be cleaned regularly, including the HERO Bowl, the effects of cleaning are short lived and once they have worn off, an unprotected bowl is subject to recontamination, leaving bacteria to thrive unchecked until the next clean.


With an ergonomic design for easy feeding, the bowl has a non-slip base, is dishwasher safe and available in 2 sizes in a range of on-trend colours: Urban Grey, Raspberry Rose, Lavender Blush, Ocean Blue and Spring Green.


Small Bowl 18cm, RRP 17.95. Trade £8.75 + VAT. Large Bowl 23cm, RRP £21.95 Trade £10.50+ VAT.


With distinctive branded packaging and informative visuals, the HERO BOWL has great shelf appeal and will be available to order from Pedigree Wholesale and at PATS Sandown from HOWND stand S10, Esher Hall.


Spend over £250 across all HOWND ranges at PATS Sandown to receive a 15% show discount.



Facebook Twitter LinkedIn