In This Issue
The Nutriment Company acquires UK cat food brand
Investment firm buys Notts-based pet food business
There’s so much to see, do and win at PATS 2025
Mountain Paws to showcase extended range at PATS
Pet brand scores with Premier League football club
Oscar & Hooch launches eco-friendly tote and mat combo
First-of-its-kind event to support pet sector growth
East meets West as LitPet gets set to launch supplements 
Jollyes opens latest new superstore in Perth
Meow-Bix treats launched on International Cat Day
New fast-acting flea tablets for cats and dogs from Beaphar
Get your own copy of Pet Trade Xtra
WHM Pet Group appoints new National Account Manager
Revealed: The UK’s top pet supplies brand, according to new industry report
Agria Pet Insurance awarded Ethical Innovator accreditation
New RVC study sheds light on the prognosis of aggressive canine cancer
Retailer association calls for stronger action as shop theft reaches record high
Lack of public awareness surrounding puppy importation
The best of last edition of Pet Trade Xtra
Pet tech firm wins six-figure investment to drive growth
Campaigner speaks out against Kennel Club guidance
Cloverleaf celebrates 40 years of excellence in aquatics
Calls for better regulation of pet rescues
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Meow-Bix treats launched on International Cat Day

In celebration of International Cat Day, family-owned Park Life Pet has introduced a range of Meow-Bix Natural Grain Free Treats.

 

Drawing from the founder's childhood love for his two mischievous cats (who inspired the grumpy yet adorable characters on the packaging), these high-meat-content treats come in three playful favours: Goldfish (made with salmon), Catnip, and Tweety Bird (made with chicken). Low in calories at just 2 kcal per treat and packed in generous XXL 150g pouches, Meow-Bix promises tasty rewards that keep cats healthy, happy, and coming back for more.

 

With a focus on natural, grain-free recipes boasting high meat content for irresistible flavour, each variety uses wholesome ingredients to support feline wellness. The Goldfish flavour features salmon as the star, blended with chickpeas, broad beans, chicken, rapeseed oil, goldfish colour (dried carrot and turmeric), and catnip – complete with a 'No Goldfish harmed! Pinky Promise' seal.

 

Catnip flavour highlights turkey alongside chickpeas, broad beans, rapeseed oil, and 2% real catnip for that euphoric edge. Tweety Bird rounds out the trio with turkey, chickpeas, broad beans, rapeseed oil, and catnip, humorously stamped 'No Birdies harmed!'. These treats are perfect for training, playtime, or simply pampering discerning kitties, aligning with Park Life's ethos of treating pets like family.

 

Park Life Pet's journey began with the arrival of dog Penny, but the founder's lifelong affection for cats has always been a driving force too. From humble home baking to a thriving business – where all ideation, design, and recipe creation happen locally, with trusted global manufacturing – the brand upholds its 'Happy Belly Promise' of 100% natural, human-quality ingredients without hidden junk. Committed to sustainability, all packaging is fully recyclable, the 'Dogs for Life' initiative extends to feline causes too, supporting charities that enhance bonds between people and animals, including cat rescue and companionship programs.

 

"On International Cat Day, we're honouring the cats that have stolen our hearts, just like my childhood companions did," said Richard Marles, Founder of Park Life Pet. "Meow-Bix brings fun, flavourful innovation to cat parents, with high-meat recipes that mimic playful themes while prioritizing health. It's our way of saying 'Treat, Play, Love' to every whiskered family member."

 

Meow-Bix Natural Treats are available now at select retailers in Ireland and the UK, as well as online at www.parklife.dog, starting at £4.99/€5.99 per pouch. 

 

Pet shops and garden centres can order the range from Cotswold Fayre or FAIRE.com, See Link: https://parklife.faire.com

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