Paws for thought – that’s the advice from Tillymint Communications to pet businesses considering a rebrand or creative design project.

The marketing communications agency, which specialises in working with the pet industry, believes a good brief is the cornerstone to success and has created a free downloadable guide to help kickstart the process.

It is intended to provide pet businesses with a starting point to help them shop around for creative services, lay out expectations and save time and money.

“Branding or any graphic design project should have a considered approach. It needs to be informed by the client who can outline the vision and values of the business, its objectives and target markets,” said Tillymint’s founder Alison Gallagher-Hughes.

“When undertaking a branding or design project, we want that visual identity to say something about the company, be easy to apply and help inform or contribute to a wider design style that is consistent and instantly recognisable.”

The guide is a springboard to map out a scope of work and specific design requirements, alongside background information to support research.

Added Alison: “Commissioning design work is an investment and if done properly will have longevity and support visibility. We need to do all we can to make the right choices and get it right first time. In the long run this will provide return on investment and support wider marketing objectives.

Tillymint Communications will be exhibiting at PATS 2024, on Stand P12, in Hall 3.

To download Tillymint’s Creative Brief Template visit: www.tillymint.co.uk/2024/08/16/free-creative-brief-guide-for-pet-businesses/