In This Issue
Pet product inventor secures Dragons' Den investment
Get ready for a new craze – meet the Bobble Buddies crew
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Countdown to the biggest and best UK pet trade show
PetQuip Award winners to be revealed on Sunday
Naturediet relaunch range at PATS with exclusive deals
What’s new from the Pet Industry Federation at PATS
Different Dog set to unveil trio of recipes at PATS
Poppy’s Picnic is a recipe for success with launch of new production plant
Arden Grange to launch Sensitive grain free puppy and senior diets
Stunning new 'treat tubes' from the Dog Treat Co
Get your own copy of Pet Trade Xtra
HOWND to launch Innovative Hand Barrier Serum for groomers
Pets at Home launches awards to find nation's favourite pet products
Vital wraps up exclusive offer across entire KONG range
PIF unveils package of licensing support for its members
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products
The best of the previous Pet Trade Xtra
Firm calls for end to 'hypocrisy' in pet food market
Pet product inventor enters this weekend’s Dragons’ Den
Pet food withdrawn from national sausage competition
RSPCA range of pet products is major award winner
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Firm calls for end to 'hypocrisy' in pet food market


The pet food market is a prime example of the hypocrisy of the large, multinational ‘Big Food’ companies, claims Guy Blaskey, the founder of Pooch & Mutt.


According to Blaskey, yet another multinational is trying to claw back some of the decreasing market shares of its brands with the launch of a new product in the UK.


The brand in question claims to have a 'commitment to clean'. They say that a pet’s food 'energizes them from the inside out' and that the recipes are “simple, purposeful and trustworthy - made of real, recognizable non-GMO ingredients'. This stinks of hypocrisy, says Blaskey.


He goes on to say that it is not an independent company, it is a division of a multi-national. "If the company cared about ingredients being 'real' and 'recognisable', then why not apply it to all pet products that they make?"


He says that an even bigger hypocrisy is about to hit the pet food market.


"One of the most important issues at the moment is the environment and the recyclability of packaging. Pet food pouches are notoriously difficult to recycle. 


"The solution would be working with TerraCycle, a company who can recycle this difficult-to-recycle packaging. Pooch & Mutt, along with a few other pet food companies have been in discussions with Terracycle about launching a national recycling scheme for pouches. However, one ‘Big Pet Food’ company have swooped in with their deep pockets and signed a 2-year exclusivity deal to prohibit other companies working with TerraCycle and offering to recycle for their packaging. 


"This is not a call out to Big Pet Food to stop their acquisitions or to not use companies like Terracycle to offer to recycle. This is a call out, to be honest, and be ethical.


"If these companies care about the environment, why prohibit other companies from using a recycling scheme? Why not work with all other manufacturers to create a national programme to help customers recycle all brands of pet food pouches, instead of just one?


"If these companies care about high-quality ingredients in food, why not apply it to all brands?


Guy Blaskey's full comments can be read by clicking here

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