In This Issue
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
Independent retailers need more support during challenging economic times
Marleybones raises £2.5m to expand dog food range
Just for Pets partners with Years to launch exclusive chef-created dog food
Supreme Petfoods named in Pet Age’s 2025 Power 50
Pets4Homes acquires UK dog breeder app Breedera
Applaws taps into functional pet nutrition trend
UK start-up named one of Europe’s most innovative firms
Lily's Kitchen launches new limited-edition recipes
New study raises alarm among pet owners
Natures Menu launches new Freeze Dried festive gifts
Podium Pet Products rebrands BeLoved range
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Pets at Home celebrates £1.5m fundraising effort for Royal British Legion
Canine Principles joins forces with BSAVA PetSavers to advance dog welfare
Independent retailers urged to prioritise cyber security
New research reveals breeds most at risk of aggressive canine cancer
Agria supports retired service animals
The best of last edition of Pet Trade Xtra
Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural
Pet Trade Innovations unveils Bamboodles rebrand
Award-winning pet store picks up another honour
Pet food firm unveils £6m office and distribution centre
Jollyes to open six new stores before Christmas
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Podium Pet Products rebrands BeLoved range

Podium Pet Products has announced the rebranding of its award-winning balms, shampoo bars, sprays, candles and other wellness and lifestyle grooming products. 

To celebrate its new packaging with updated branding and logo, BeLoved Pet Products is giving away £1,000s worth in free samples with every trade order placed during the month of November 2025 to new and existing clients. To claim this, email sales@podiumpetproducts.com for details.

The new branding showcases the company's commitment to the consumer and sustainability, ensuring straight away a consumer can see exactly what our products do for their furry friends.

New BeLoved Products

BeLoved pet products are known for authenticity, innovation and are entirely inspired by nature. The new range includes:  

  • BeLoved – Itch Free Oil: Skin, ear and coat oil to soothe, detangle and heal. Beautifully fragranced as well.
  • BeLoved – Tear Stain Balm: highly efficient yet gentle, this balm effectively cures and prevents tear staining in both cats and dogs. It also aids in reducing rear end discolouration.
  • BeLoved – Christmas Nose and Paw Balm: Formulated with a natural blend of essential oils and moisturising Vitamin E to soothe minor injuries, like scratches and grazes and alleviate the discomfort from stings and bites. 

“We tried, tested and re-imagined these recipes. Each is hand blended with love and suitable for our furry friends. With our wholistic approach to animal health care and using almost entirely natural ingredients, we continue to create a luxurious, affordable, effective range of wellness and lifestyle care and grooming products for pets and their people, said Carina Evans, Founder, Podium Pet Products.

 

Innovation in Natural Pet Health

Podium Pet Products is committed to improving pet wellness through science-backed, natural products, including the award-winning BeLoved range. The company’s global footprint, with strategic locations across four major markets, positions it at the forefront of a rapidly expanding sector driven by consumer demand for sustainable and effective pet care solutions.

 

Availability

The rebranded BeLoved range is available now through Podium Pet Products and wholesale partners. For more information, visit BeLovedpetz.com or contact sales@podiumpetproducts.com  

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