Pet owners across the UK can order everything from kibble to catnip in minutes, as Jollyes becomes Uber Eats’ first national pet care partner.

The new tie-up under the new ‘Zoomies’ brand, is offering rapid delivery in 13 locations right across the UK, creating a new level of convenience for pet parents and their four-legged family members.

The UK pet care market is worth over £7 billion annually, and Gen Z and Millennial shoppers have been driving demand for more convenient, on-demand services for the food they eat.

But it’s clear that food revolution is now extending to their pets.

Customers in a five-mile radius of 13 Jollyes stores are now able to order delivery of pet food, raw food and toys in as little as 30 minutes via the Uber Eats app.

Ordering is simple via the Uber Eats app. Just like other Uber Eats partners, customers simply fill their pet’s basket on the Uber app from over 2,000 items, and orders will be picked at their local Jollyes store for instant home delivery via the Uber Eats service.

The new service is aimed at Gen Z and Millennials, who now represent the majority of new pet owners across the UK after they have revolutionised the food delivery market for retailers, taking advantage of the convenience of rapid delivery services.

Jollyes tie-up with Uber Eats will be particularly attractive to the rapidly growing number of customers choosing to feed their pets raw frozen food.

Jollyes’ award-winning Lifestage, Riley’s and Raw & Simple ranges will be available to order via Uber Eats and all stores included in the launch have a dedicated in-shop Raw Store, making Uber Eats ideal for a frozen delivery.

From shinier coats to odourless stools, raw frozen food has numerous health benefits for pets as Gen Z and Millennial pet owners prioritise a premium diet for their pets.

Research shows that the majority of dog and cat owners feed their pets a raw diet at least some of the time - so Jollyes’ new Uber Eats partnership will bring new convenience whether a pet is already a raw food fan or wants to dip its paw in the water.

Even though the service has only recently begun its trial in these locations, it’s already clear Gen Z customers are taking to the service with significant demand for toys and other general merchandise alongside puppy and kitten food.

Jollyes’ chief executive officer Joe Wykes said “We’re so excited to launch our trial with Uber Eats and become their first national pet partner. The new service will allow us to reach more shoppers than ever before, more quickly than we ever have.

Katie Hunter, Head of Grocery & New Verticals at Uber Eats UK, said: “As people increasingly turn to Uber Eats for more than just takeaway, we’re excited to be partnering with Jollyes to bring an even broader range of everyday essentials to the app. From pet food to toys, it’s now easier than ever for owners to get what they need for their pets, delivered at the touch of a button.”

Jollyes was named as one of The Sunday Times’ best big companies to work for last year, and this year won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.