In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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YuMOVE will sponsor ITV’s ‘For the Love of Dogs’


Lintbells has announced that its flagship brand YuMOVE will sponsor ITV’s ‘For the Love of Dogs’. One of the nation’s best loved programmes, it is watched by 18% of the UK’s adult population and will help raise awareness of joint health, bringing the role of pet supplements to the attention of millions of pet owners.


The series starts on 31st October and runs for eight weeks, with an hour-long Christmas special. It’s predicted that over the series, in excess of 20 million people will see Lintbells’ message which highlights the benefits of a joint supplement for pets and owners.


YuMOVE is the UK’s No.1 veterinary joint supplement* and the demand for pet supplements worldwide is anticipated to continue to grow at around 5% year on year.1,2 Dog owners, who really relate to the TV series, are most likely to give supplements as this represents the biggest sector of the supplements market.2


It’s a segment that retailers can develop which offers significant opportunity to make guided recommendations and enjoy repeat sales. The Lintbells range of supplements is also completely natural – a category that continues to show strong growth and play a leading role in pet owner decision making.


Lintbells Brand Manager, Gemma Cunningham, says the company is really excited to be sponsoring the show and helping to reach people who are passionate about pets,


“Being on prime-time TV is a fantastic opportunity for the YuMOVE brand and we’re even happier that we have the chance to help more pet owners to care for their pet’s joints.”


Gemma believes that retailers will be able to benefit from the high-profile sponsorship.


“This year we developed Mobility Matters support materials specifically for the trade, following the success of the initiative in the veterinary channel. This will help retailers to better support customers who have dogs with stiff joints. Combined with an increase in awareness, there’s a lot of potential here to establish expert credentials, and improve pet welfare.”


Talking of the impact on customers, she continued: “This is a group of people who love dogs just as much as we do and we hope that this sponsorship will help them think about their pet’s mobility and not just accept stiff joints as part of ageing.”


Pet lovers can watch the new series of ‘For the Love of Dogs’ on ITV from 31st October at 8pm. Retailers can contact Terri-Ann Rowe on 07720 825298 or visit to access the Mobility Matters support materials or to find out more about YuMOVE and Lintbells supplement range.


*Kynetic VetTrak sales data, MAT values (September 2018)

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