TV personality and entrepreneur Jess Wright, who appeared in ‘The Only Way is Essex’, has launched her debut pet collection. The range will be exclusively stocked in Poundland stores.

Designed and curated with her beloved Yorkshire Terrier Bella in mind, Jess has created an affordable collection of stylish and practical doggy essentials.

After searching for months to find the right kind of accessories for Bella; Jess decided to bring her own vision to life with an aesthetic and sense of fun that she just couldn't find anywhere else.

The 15-piece collection brings an air of sophistication; teaming neutral, understated tonal shades and subtle leopard print, to bring a sense of fun and femininity.

The quality range with quirky highlights including fun milestone cards - to celebrate those special dates in your canine calendar including birthdays and first grooming session, as well as dapper doggy slogan bandanas.

Other heroes include stylish padded dog leads with sleek metallic trims, super-soft squeaky toys - in the shape of a bone or fun 'puppuccino' cup, stylish melamine double dog bowls and a selection of luxurious grooming products. Prices start from just £1.50.

Jess says: "A dog collection is the perfect addition to my Poundland ranges and I couldn’t be happier about it. Bella is my little best friend and providing products that she, and others can use, makes me smile. 

"It’s affordable, fun, adorable and such good quality. I’m so excited for Bella by Jess Wright and I hope you guys love it too! 

"I want to help keep your furry friends happy, healthy and stylish all at the same time."

The full Bella by Jess Wright collection is available in Poundland stores nationwide.