With fireworks season approaching, LitPet, the UK pet wellness brand specialising in emotional and nutritional support, is helping pet owners prepare for the season by introducing its Calming and Stress Support Range.

Designed to support pets’ wellbeing, the range offers pet owners proactive ways to help their furry companions feel calmer and safer during stressful situations.

At the heart of the range is Pawsitive Powder, a groundbreaking calming supplement that combines the principles of Traditional Chinese Medicine (TCM) with modern veterinary science to provide natural, long-term emotional support for dogs. Designed to help dogs cope with stress triggered by separation, travel, loud noises and changes in routine, Pawsitive Powder offers a non-sedating approach to supporting emotional wellbeing. It is particularly suited to dogs who struggle with the loud bangs and sudden noises associated with fireworks season.

Clinically tested and vet-approved, Pawsitive Powder has received positive feedback from pet owners, including numerous five-star reviews.

Pawsitive Powder is the first canine calming supplement to fuse Yin-Yang philosophy with clinically backed neuro-nutrients, offering a true solution to emotional wellness. Unlike typical calming aids that sedate, it restores natural balance — calming without dulling personality. Guided by centuries of herbal knowledge, ingredients such as Ginseng, Valerian Root, and Chamomile have been used to promote a sense of calm and support relaxation in stressful situations. These revered botanicals work harmoniously with Hydrolyzed Casein (Lactium), DHA 35%, Taurine, Tryptophan, Rhodiola Rosea, and B Vitamins, each contributing to the support of calmness, maintaining normal cognitive function and overall emotional well-being.mdesigned to modulate stress responses gently and effectively. The powdered format allows precise, flexible dosing and seamless blending into natural, raw, or fresh diets. No fillers, no artificial additives — just purposeful, synergistic ingredients for long-term use. There is truly nothing else like it on the market.

LitPet Pawsitive Calm Meaty Paste is a delicious, easy-to-feed paste with real chicken meat designed to help cats and dogs stay calm during stressful moments. Perfect for vet visits, grooming, travel, or everyday reassurance, each single-serve stick is packed with premium ingredients proven to promote relaxation without sedation. Key ingredients include: Chicken Breast, Water, Egg Yolk Powder, Chicken Fat, Bovine Colostrum Powder, Calcium Caseinate (lactium®), L-Theanine Meaty Mix is a finalist in the PIF Awards 2026 for Best New Product (Health and Hygiene.)

LitPet emphasises sustainability from farm to formulation. Using traditional, low-impact methods, ingredients are ethically harvested at peak potency from ecologically protected regions, such as the Qinghai-Tibet plateau. Processing techniques like low-temperature extraction and vacuum drying preserve bioactivity while reducing energy use. Packaging is recyclable, FSC-certified, and designed to minimize waste. The powder tub was made of post-consumer recycled plastics. LitPet supports minority farming communities from the UK and rural areas in China, promoting both ecological and cultural preservation. Every batch and every sourcing are traceable and free of artificial additives—a commitment to transparent, responsible pet wellness.

For further information please visit: www.litpet.co