Pet health brand Pooch & Mutt has expanded its Raw range with the launch of its first-ever Freeze-Dried products.
The new range includes two Freeze-Dried Treats and two Freeze-Dried Toppers, in meaty and fish flavours. The launch marks a new category entry for the brand, strengthening its position across functional feeding, treating, and everyday pet wellbeing.
The new Freeze-Dried products sit within Pooch & Mutt’s Raw range, created for adventurous appetites and instinct-led feeding. The range combines high-quality raw meat with carefully selected ingredients, with recipes frozen and then freeze-dried to help lock in goodness, flavour and nutrition.
The products are designed to support modern dog owners looking for simple ways to add more taste, texture and nutritional value into their dog’s routine, whether through training, treating or mealtime enhancement.
The NEW Pooch & Mutt Freeze-Dried Treats have been created as a premium, high-reward training treat with a light texture.
- Available in Lamb and Turkey & Salmon flavours
- High-quality proteins have been included to help maintain lean muscle, support energy levels and promote overall health
- Available in 40g packs
- Both SKUs are chicken-free and contain 96% meat or fish
The NEW Pooch & Mutt Freeze-Dried Toppers are designed to be sprinkled over food or used as a high-value reward.
- Available in Chicken and Turkey flavours
- Made from 96% lean proteins to help maintain lean muscle, support energy and overall health
- Available in 60g packs
Pooch & Mutt’s expert-led approach to pet wellbeing is rooted in supporting dogs from the inside out, with gut health a key focus across the product portfolio. The new Freeze-Dried Toppers build on this with added Probiotics and gut-supporting ingredients, including Pumpkin, Cranberry, Psyllium Husk and Lignocellulose, to help support balanced digestion and everyday wellbeing.
Paul Dennison, CEO of Pooch & Mutt, comments: “Freeze-dried is an exciting new format for our Raw range because it brings together several things we know owners are looking for: High-quality protein, convenience, strong palatability and simple ways to add more functional value into their dog’s day.
“These new Treats and Toppers give owners more choice, whether they are rewarding good behaviour, supporting training, encouraging fussier dogs at mealtimes, or adding an extra boost to their dog’s bowl. “As we continue to build our ‘For all breeds & needs’ proposition, Freeze-Dried gives us another way to help owners feed their dogs in a way that suits them.”
All products in the range are grain-free, suitable for dogs from 12 weeks old, and designed as complementary feeds.
The NEW Pooch & Mutt Freeze-Dried Treats and Toppers range is available today at: https://www.poochandmutt.co.uk/collections/freeze-dried The Pooch & Mutt Treats portfolio is available online athttps://www.poochandmutt.co.uk/collections/treats-for-dogs, the Pooch & Mutt Amazon store, Tesco, Sainsbury’s, Ocado, and select pet retailers nationwide.
