PFMA launches ‘Wild Bird’ education packs for schools
Despite the growing body of research highlighting the benefits of time spent interacting with nature, the nation’s children are sadly spending more and more time indoors glued to screens. The estimates vary but one study found that children are spending an average of 6 hours or more a day on screens.
To redress the balance, the Pet Food Manufacturers’ Association (PFMA) is looking to team up with schools in the UK to launch a bird feeding education campaign aimed at reconnecting children with nature.
The benefits of learning about wild birds as a school activity are numerous. The PFMA has developed Maths and Literacy Lesson plans, with a toolkit containing some beautifully designed posters.
The material will give children an appreciation of the most common British wild birds and an understanding of the impact of the changing seasons, whilst supporting the national curriculum.
Michael Bellingham, PFMA Chief Executive, comments: ‘Feeding birds can be great fun and educational. We encourage pet retailers and vets who work with schools in their community to get involved.
"For all those registering for the project, we are delighted to offer a free bird feeder and food to start the ball rolling!’