In This Issue
Pet food sales in decline, claims new Mintel report
Leading retailer says food sales continue to thrive
CASCO Pet grows with the aquisition of German firm
Dog lover Andy Murray invests in tracking device for pets
Half of all UK rabbits are lonely and stressed, claims charity
2016 Pet Industry Federation Awards open for entries
Dog trainer launches day care crèche called CentreBarks
PFMA launches ‘Wild Bird’ education packs for schools
Young photographers invited to ‘capture’ super pets
Get your own copy of Pet Trade Xtra
Fire at Nestle Purina factory in Sudbury
PIF launches new energy benefit for its members
‘Walk in the Park’ raises over £2,200 for Birmingham Dogs Home
Weird and wonderful things that pets swallow
Don’t buy ‘Dory’ on a whim, warns OATA
Alastair Stewart back at BETA International by popular demand
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PFMA launches ‘Wild Bird’ education packs for schools

Despite the growing body of research highlighting the benefits of time spent interacting with nature, the nation’s children are sadly spending more and more time indoors glued to screens. The estimates vary but one study found that children are spending an average of 6 hours or more a day on screens.

To redress the balance, the Pet Food Manufacturers’ Association (PFMA) is looking to team up with schools in the UK to launch a bird feeding education campaign aimed at reconnecting children with nature.

The benefits of learning about wild birds as a school activity are numerous. The PFMA has developed Maths and Literacy Lesson plans, with a toolkit containing some beautifully designed posters. 

The material will give children an appreciation of the most common British wild birds and an understanding of the impact of the changing seasons, whilst supporting the national curriculum.

Michael Bellingham, PFMA Chief Executive, comments: ‘Feeding birds can be great fun and educational. We encourage pet retailers and vets who work with schools in their community to get involved. 

"For all those registering for the project, we are delighted to offer a free bird feeder and food to start the ball rolling!’ 

3 easy steps to get involved:

  1. Talk to your local school and encourage the teacher to go online to and register to take part in the project.
  2. Once registered the teacher will be sent a starter pack including a free bird feeder and food and they can download the lesson plans and posters.
  3. Keep in touch with your school contact and let us know how they get on!

For more information contact Sarah Hormozi or Nicole Paley at or 020 7379 9009.

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