In This Issue
UK pet industry shocked by London pet show revelations
Jollyes opens new superstore in Chesterfield
Hurtta Autumn/Winter Collection 2025 now available from Pedigree Wholesale
Supreme Petfoods wins top international award
New research uncovers co-sleeping's impact on owners and pets
PitPat sponsors record-breaking coastal run
Jollyes' 100-plus stores to close on Boxing Day and New Year's Day
Get your own copy of Pet Trade Xtra
View the PetQuip Awards 2025 Winners' Special
Guide to keeping pets safe during spooky season
The best of last edition of Pet Trade Xtra
The PetFellas announces second major distribution partnership
My Anxious Dog features on BBC One’s Escape to the Country
PIF launches new courses and key business resources
Unique qualification raises standards for pet sellers
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PitPat sponsors record-breaking coastal run

 

PitPat, the UK’s leading dog GPS and activity tracker brand, has announced its sponsorship of runner Megan Boxall as she attempts to become the fastest woman to run the entire coast of mainland Britain – 200 marathons in 200 days.

 

The 5,240-mile challenge, which began on 18 October 2025 at Sizewell Beach in Suffolk, will see Megan running the equivalent of a marathon every day for nearly seven months.

 

Along the way, she’ll be joined for parts of the route by her Border Collie, Shadow, a rescue from Dogs Trust, who’ll be wearing her PitPat GPS tracker to monitor her activity and ensure her safety.

 

The partnership highlights PitPat’s commitment to making dogs happier, healthier and safer, recognising the importance of active lifestyles shared between owners and their dogs and showcasing the strength of the human-animal bond.

 

“Megan’s determination, courage and partnership with Shadow perfectly capture what PitPat stands for — enjoying every adventure with your dog and keeping them safe while you do it,” said Andrew Nowell, CEO of PitPat. “We’re thrilled to support Megan and Shadow on this incredible journey and proud that our technology will play a role in keeping Shadow visible and protected throughout.”

 

Megan is undertaking the challenge to raise money for Samaritans, whose support helped her during a difficult time with her mental health last year.

 She was also diagnosed with Multiple Sclerosis (MS) in 2024, but remains determined to push through the physical and mental challenges of the run.

Supporters can follow Megan and Shadow’s journey and donate to their fundraising campaign for Samaritans via JustGiving.

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