Pet trade expert Lynda Ward predicts that the industry will continue to grow rapidly despite uncertain economic times, due in part to the number of innovative companies entering the market.

Lynda, owner and founder of Pet Trade Solutions, reports: “Once again our industry has ridden out severe hits to the general economy.

“Not only have businesses survived, but many have thrived and bucked the trend of closures, especially in the general retail channel, since Covid first arrived.”

Lynda, who utilises her 30 years’ experience in the trade for dedicated recruitment and marketing solutions, added: “Obviously it helped that pet shops were allowed to stay open during lockdowns, plus so many people bought pets for the first time, therefore boosting sales.

“However, it’s been particularly interesting to note how many new suppliers and manufacturers have not only entered the market, but quickly gained traction.  We in the pet trade have grown used to new products and suppliers appearing with a splash, but too often disappearing within the first couple of years.

“I’ve always advised clients that they must be particularly confident that they will be able to finance their business (especially when engaging salespeople – my speciality) for the first 3 years.  If they can properly pay the best employees so gain a following for their brand and products during those first years they will be on track for an exciting and successful long term.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

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