Industry pundit and recruitment specialist Lynda Ward believes that UK pet companies are well placed to weather any forthcoming storms caused by Brexit.

Lynda said: “Whilst recruiting for business of all sizes and for all levels of sales people I have had numerous conversations about Brexit since the result of the referendum and since most agree, ‘We just don’t know what will happen’, that very uncertainty has spurred them on to take action."

Lynda pointed out that some companies had battened down the hatches and taken steps to secure current business in the UK by increasing their attention to customer care and relationships and ensuring all staff are well trained and motivated plus streamlining their distribution systems and logistics.

Other businesses had taken a different pro-active approach by increasing their sales force in the UK and additionally strengthening or seeking to increase their overseas presence with countries outside Europe by employing sales personnel in key target areas.

"In both cases marketing is also playing a major role with manufacturers revamping packaging to stand out from the crowd, identifying niche product opportunities and ensuring their sales people have the best tools to excel in their roles," said Lynda.

“Having been in this industry through recessions and booms and knowing its people so well I am completely confident that our collective determination and tenacity will ensure continuing success.” 

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com