In a recent survey, nearly 90% of Naturediet customers said that they would be happy to recommend the brand to a friend.

In September 2018, Naturediet launched Feel Good, their revamped range of wet dog food and are the first UK dog food manufacturer to specialise in sustainable Tetra Pak cartons for packaging their full range of wet food and treats.

Naturediet are proud to challenge change having led the way in packaging over their 40 year history, being the first wet dog food manufacturer to use the plastic tray when the company started in 1976.  

Having listened to customer feedback on the use of these trays, and being aware of the growing global concern for recyclability, the company made the decision to invest in an innovative new production line which enables them to produce in eco-conscious and environmentally friendly packaging. 

Whilst some of the company's existing customers have been vocal about the functionality of the new packaging, the increase in new consumers to the brand, and the feedback from other long standing customers speaks volumes about the current consumer consciousness with regards to plastic pollution.

Here are some comments from consumers:

• "...the new packaging is amazing and recycling is so much easier than the old plastic cartons ~ Well done Naturediet & congrats!!"
• "The new packaging is fab. easy to open and store... Please keep the new packs."
• "New pack a vast improvement."
• "...love being able to reduce plastic use with your new packaging."

Naturediet are proud of their mission to ditch the use of single-use plastic, and their move to become a more environmentally friendly business.  The company's 100% British made, natural wet dog food is made on site in their Norfolk based factory with ingredients sourced as locally as possible.

Despite some initial confusion over the new packaging being recyclable due to its mixed materials, Naturediet are working with Tetra Pak to educate consumers on how the packaging manufacturer reforms their packaging at the Tetra Pak dedicated recycling plant in Halifax.  

Tetra Pak cartons are a great alternative to plastic trays, pouches and cans.  The cartons are made of 6 layers that include FSC certified paperboard and aluminium which are protected by 4 layers of polymer and 92% of councils are now able to collect the cartons to begin their journey to be recycled.   

The paper fibres, once pulped, are separated from the polymers and aluminium and the pulp goes on to create new recycled paper products such as the inner tube of toilet roll.

The polymers and aluminium are extracted and are then used to make a variety of new products such as; Green Roof sheets, bins and school desks.

You can read more about Tetra Pak recycling here: http://www.tetrapakrecycling.co.uk/

Naturediet is available direct, or exclusively via Bestpets in the UK, and Glenkrag in Ireland.  For more information on the company, please visit https://www.naturediet.co.uk/