Alex brings to his role a wealth of experience having already held senior sales positions with both Cambrian Petfoods Limited and Mars Petcare Ltd where he was responsible for selling a range of well known brands to retailers and other stockists.

As one of the newest but fastest growing BARF Diet brands in the UK, the team at Benyfit Natural believe that they can offer retailers an outstanding range of products at exceptional prices. With sales already soaring with existing retailers (one in particular noticing a 55% increase in sales since last summer), Benyfit Natural believes that now is a good time for retailers to come on board with this brand.

All the products in the range are 100% natural. That means no artificial colourings, preservatives or fillers - all the things that have been associated with causing health issues in some dogs.

The recipes are also veterinary approved and are available in Puppy, Adult and Senior life stages using a variety of human grade and ethically produced meats such as chicken, turkey, rabbit, venison and beef together with tripe, all from British Defra approved farms.

The complete diets also contain ground bones, carrot, broccoli, swede, offal, flaxseed oil, kelp and herbs as well as raw eggs all of which offer a natural combination of vitamins, minerals, omega oils and amino acids to produce a healthy skin, coat, joints, thyroid and cell production as well as helping to support the immune system.

The adult food is coarsely minced to provide the texture that dogs like and the new Premium Blend range contains a combination of venison, rabbit and turkey which is ideal for dogs with sensitive stomachs. All varieties are designed to help maintain a healthy weight whatever the life stage of a dog and are available in 1kg and 500g packs.

Benyfit Natural offer retailers branded freezer deals packed full of their best sellers together with good margins, a straight to your door delivery service, training for shop staff on the BARF Diet and excellent customer care

Commenting on the new appointment at Benyfit Natural, Ben Van Praagh the company’s founder said: “We are absoultely delighted to have Alex Light on board. These are exciting times for Benyfit Natural as we are currently embarking on a new brand image for the company and are looking to expand our range by bringing out new products this year. We are looking forward to introducing Alex to our customers both exisiting and new.”

For further information on becoming a stockist, visit the website: www.benyfitnatural.co.uk call 01892 770 188 or email info@benyfitnatural.co.uk

See Benyfit Natural at Crufts Hall 4 Stand 28 10th-13th March 2016 on the Finer by Nature Stand.