Multi award-winning ethical pet care company HOWND launches new Knot a Care silicone-free Natural Detangler and Can You Hear Me? Natural Ear Cleaner at Crufts (Hall 5, stand 183b).  

Easily unleash knots and tangles with HOWND’s natural silicone-free pH balanced detangler. Knot a Care Natural Detangler with chicory prebiotic (naturally derived from inulin) and vegan keratin for silky, sleek, shiny results and scented with bergamot and patchouli essential oils. 

Can You Hear Me? Natural Ear Cleaner cleanses and soothes to help reduce itching and irritation by gently dislodging wax and grime. Made with Bamboo water, organic aloe vera, natural witch hazel water and botanical extracts including lavender and rosemary.  

Both products are certified by Cruelty Free International and the Vegetarian (vegan) society. They are pH-balanced and free from alcohol and parabens. Available from mid March from Dogsloveshownd.com and trade. RRP £9 for 250ml. 

HOWND co-founder Jo Amit said: “Everything we do at HOWND is rooted in maintaining optimal health in dogs while avoiding inflicting harm on other animals at all costs. These two new premium products carry the same accreditations as the rest of our cruelty-free and vegan certified pet care ranges.”

HOWND produces ethical products for happy hounds and is the pioneer of cruelty-free plant-based products for dogs in the UK.

Founded in 2015 by Mark Hirschel and Jo Amit, the company creates a multi-award-winning range of ethical health, wellness and hygiene products certified by Cruelty Free International, The Vegetarian (Vegan) Society, PETA Cruelty Free, PETA Not Tested on Animals, The Ethical Company Organisation and Nature Watch Foundation.

The company is also the mastermind behind national Bring Your Dog To Work Day and makers of the viral social brand movie When Harry Met Hero which has amassed more than 10 million views on Facebook.