Direct Pets has been named Pet Shop of the Year at the North East 2026 Local Awards, recognising an independent, family-owned pet retailer that has become a trusted part of the local pet-owning community across Northumberland and the wider North East.

Founded in 2010 by husband-and-wife team Tom and Jen Woodcock, Direct Pets was created to help pet owners access expert advice, quality products and personal service under one roof. Over the years, the business has grown, but its values have remained the same: treat every customer like a neighbour, take time to help and always do what is right for the pet.

For the Direct Pets team, this award is a proud and emotional achievement. Because it was decided entirely by public vote, the win reflects the trust, loyalty and support of customers who have chosen Direct Pets for their pets through every stage of life, from puppyhood and kittenhood through to their senior years.

Direct Pets is an independent family-owned pet retailer with a simple purpose: helping owners give their pets the best possible lives. The business supports pet owners across Northumberland and the North East with quality products, expert advice, community events and long-standing customer relationships.

Pet ownership is deeply personal. People do not just want to buy food, treats, toys or accessories. They want to know they are making the right choices for an animal that is part of their family. Direct Pets understands that, which is why the team takes time to listen, ask questions and offer advice based on each pet’s needs.

That personal approach has helped Direct Pets become much more than a shop. For many customers, it is a place they can return to for reassurance, guidance and friendly support. Whether someone is bringing home their first puppy, managing a dog’s nutrition, finding the right harness or looking for advice as a pet gets older, Direct Pets offers the kind of care and experience that builds trust over time.