In This Issue
Pet shop owner thwarts armed attack on store
British companies target $59 billion US pet market
Pets Choice get on the trail of brand awareness
Collarways introduces paw-protection MaxWax to UK
The launchpad for the next bestselling pet products
Lily's Kitchen relaunches dry dog food range
Debbie brings winning formula to the AmPet team
Pooch & Mutt earns top customer feedback award
Speculation mounts over pet firm’s interest in Brantano stores
Self-service dog washes offer high level of profitability
Vet practices win £4,000 cheques for pet health schemes
Microchip warning issued in Valentine's Day message
Pets At Home invests £200,000 in King’s Lynn store and creates new jobs
Irish dog-minding service to expand its British operations to London
Pet cemetery apologises after cremation blunder
The Instagram pets that become profitable businesses
New starter at Hollings
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The Instagram pets that become profitable businesses

Pets with popular Instagram accounts are commanding huge fees to appear at events, according to reports.

Celebrities, including pets, can make $2,000 and more once they have broken the 100,000 follower mark.

Those with between 150,000 and 200,000 followers can ask for more than $3,000, according to Create&Cultivate, an online platform.

The most popular Instagram pets have much higher followings.

Managing followers can become such a busy job that some owners decide to quit their daily job to concentrate full-time on their pet.

Jiff the Pomeranian has more than 2 million followers on Instagram. He is also considered a ‘public figure’ on Facebook with more than 1 million likes on his page.
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