AQUA 2015 was another significant milestone for Interpet with a fantastically positive response to the launch of its latest market changing creative innovation and the continued roll out of a new look.
The Interpet indoor brand is now over 60 years old but the last two years has seen some of the fastest growth in its history and the introduction of over 120 new products to the market across all categories. However it has not all been about product, the Interpet team has also been investing in improving and developing relationships with its trade customers and getting to know consumers through social media.
New products launched at AQUA 2015 included Tri Spec LED lighting. Interpet’s unique CF filtered aquarium range was extended further with the launch of the FishBox LED ensuring that Interpet now has an aquarium to suit every customer.
The other major story was the rejuvenation of the market leading Interpet Aquarium treatment range.
Mark Dalton, Interpet Aquatic product marketing manager, says: “AQUA 2015 is a great opportunity to present our new brand look across all categories: Aquariums, heating, lighting, filtration, aeration and treatments. Brand change is a tricky but rewarding development in any business. Customers are delighted that we have managed to bring a whole fresh modern look to the brand whilst retaining Interpet’s famous heritage.”
Interpet’s aim is to make fish keeping simple. The new products, updated brand and communication is aimed to help our consumers enjoy their hobby and ensure successful fishkeeping at all experience levels. Interpet created a video of its time at the show which highlights the new products and the fantastic atmosphere around the stand. It can be viewed at https://www.youtube.com/watch?v=9uyIf4lTBSM
Online support, solution led problem solving and the inclusion of over 60 year’s expertise in fishkeeping makes consumer self-selection much easier which helps support the busy retailer.