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Americans spent $350 million on pet costumes at Halloween
Americans spent $350 million on pet costumes at Halloween, according to a new survey from Prosper Insights and Analytics and the National Retail Federation.
Approximately 157 million Americans celebrated Halloween this year, spending about $6.9 billion in total as they do. And 68 million Americans will dressed up in Halloween costumes, with another 20 million pet owners dressing their pets.
Federation spokeswoman Kathy Grannis said spending for Halloween this year was down slightly from last year.
“Consumers are really just taking more of a conservative approach to buying new items, meaning that they will take a look at what they already have, especially after years of stocking up, and decide what they really need from a store, from a retailer to celebrate this year,” said Grannis.
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