In This Issue
Pet product inventor secures Dragons' Den investment
Get ready for a new craze – meet the Bobble Buddies crew
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Countdown to the biggest and best UK pet trade show
PetQuip Award winners to be revealed on Sunday
Naturediet relaunch range at PATS with exclusive deals
What’s new from the Pet Industry Federation at PATS
Different Dog set to unveil trio of recipes at PATS
Poppy’s Picnic is a recipe for success with launch of new production plant
Arden Grange to launch Sensitive grain free puppy and senior diets
Stunning new 'treat tubes' from the Dog Treat Co
Get your own copy of Pet Trade Xtra
HOWND to launch Innovative Hand Barrier Serum for groomers
Pets at Home launches awards to find nation's favourite pet products
Vital wraps up exclusive offer across entire KONG range
PIF unveils package of licensing support for its members
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products
The best of the previous Pet Trade Xtra
Firm calls for end to 'hypocrisy' in pet food market
Pet product inventor enters this weekend’s Dragons’ Den
Pet food withdrawn from national sausage competition
RSPCA range of pet products is major award winner
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Different Dog set to unveil trio of recipes at PATS


Exhibiting for the first time at PATS Telford, is locally-based Shropshire business, Different Dog. Established to change the face of dog food and improve canine wellbeing, Different Dog provides a completely new solution to independent retailers. Not raw, dry or wet – it’s a range of nutrient-packed, freshly prepared and gently cooked recipes that are supplied frozen.


Not one dog’s dinner – but three!

The brand is rapidly gaining a loyal following and co-founder, Charlie Thurstan; in-house vet – Alison; and operations manager, Steph will be on Stand A20 showcasing three stunning new seasonal recipes.

  • Comforting Chicken (For Dogs Under the Weather) – As well as Chicken and Green Cabbage, this special recipe features iron rich Beef Heart with additional Coconut Oil, Slippery Elm, Alfalfa and Ginger – all prized for their health-giving properties.
  • Keep Me Trim Turkey – Key ingredients in this lower calorie recipe include Turkey Breast, Red Cabbage, Butternut Squash, Carrot and Apple so that pets can start 2019 in tip top condition.
  • Bone Broth – Already taking the speciality (human) food sector by storm, this complementary liquid food is packed full of nutrients for dogs feeling a bit peaky or for picky eaters who need some gentle encouragement!


Dogs deserve better

Developed by an in-house pet nutritionist and vet, Different Dog launch a new recipe each month for retailers to keep their customers coming back for more. Every meal is handmade using high quality, sustainable ingredients from local suppliers, including British farmed meat, vegetables and herbs. These are supplemented with superfoods such as kelp, salmon oil, chia seeds and turmeric. Grain-free and low in carbohydrates, Different Dog’s nutritionally balanced meals are rich in protein, omega 3 fats, vitamins A and D and minerals, to promote healthy bodily functions and happier hounds.


Co-founder Alex explains; “The team are thrilled to be attending PATS and are looking forward to introducing the latest additions to the range to visitors to the show. It was Charlie’s experiences in the pet industry that inspired us to develop an alternative way to feed our own puppy, Crumble. Giving her highly-processed meals seemed totally inconsistent with the way we value good food for oursleves and our three children. Since launching Different Dog, we’ve come to realise that there is an enormous opportunity to re-educate consumers about the benefits of giving their pets a well-balanced and varied diet. We hope it’s an objective that many retailers will also support.”

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