WildWash has launched a new size 500ml Magic Mud for Dogs & Cats, offering pet owners a more convenient way to enjoy one of the brand’s most loved grooming treatments at home.

Following the success of the original 1L format, the new 500ml size has been developed in response to growing customer demand for a practical everyday option that fits seamlessly into regular grooming routines.

Designed as a spa-inspired treatment for dogs and cats, WildWash Magic Mud helps deeply cleanse the coat while supporting healthy-looking skin and soft, manageable fur. Formulated using naturally derived ingredients and 100% pure essential oils, it helps lift away dirt, impurities, and excess oils without the use of harsh chemicals.

The launch also follows recent recognition for the product, with WildWash Magic Mud being named a finalist for the Pet Industry Federation’s Innovation of the Year Award – highlighting the growing industry appreciation for premium, naturally inspired grooming solutions that combine performance with gentle care.

The new size makes Magic Mud more accessible for pet owners looking to introduce premium coat care into their home grooming routine, while still delivering the same trusted formula customers already know and love.

As with all WildWash products, the 500ml Magic Mud contains no parabens, sulphates, PEGs, petrochemicals, phosphates, or unnecessary synthetic additives. WildWash continues to champion transparency in pet care, providing full ingredient disclosure across its product range and maintaining its commitment to gentle, naturally inspired grooming solutions.

The launch follows strong early interest from both existing WildWash customers and grooming professionals, with pre-orders already proving highly successful ahead of the official release.

WildWash believes that animals deserve the same quality cosmetics as humans, and the introduction of the new 500ml Magic Mud reflects the brand’s continued focus on creating effective, natural grooming products that support both pet wellbeing and everyday ease of use.

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