Sniffe & Likkit, the fast-growing British dog grooming and treats firm, has created two new SKUs to maximise gifting opportunities for retailers across all categories. 

The new products tap into the fact that, with dogs being treated as an important and equal member of the family, they’re just as likely to be ‘gifted’ as anyone else.  

And it’s not just ‘pooch parents’ who are driving these sales. Strong anecdotal evidence from consumer events, as well as feedback from retailers, has highlighted just how many of Sniffe & Likkit’s sales were being generated by friends and family of dog owners. 

So, with Mother’s Day and the Easter holidays set to trigger thousands of family and friend visits,  the firm felt it the perfect moment to create new gifting options. Easter is also the UK's second biggest present giving occasion, meaning the opportunity for these products is significant. 

The 'Inn The Dog House' (RRP £17.00) gift set features four of Sniffe & Likkit's signature products - including ‘Fragrant Fur Coat’ shampoo, a pack of ‘Wippets’ wipes, ‘Give a Dog a Cologne’ fragrance spray and a scented hanging sachet, ‘Scent Something Nice’.  

The second gift item is the 'Paw Kit Treat Tin' (RRP £10.00), a sturdy metal tin full of all-natural tasty snacks, made from a natural and healthy balance of sweet potato and chicken liver. Treats are currently a major driver in the UK dog food market and a significant contributor to value, as they typically command a price premium over everyday meals.

The two products further boost the firm's gifting line-up - joining its ‘Scent-a-Message’ scented greetings cards, ‘Home Barking Kit’, ‘Woofpack’ travel bag and Christmas-themed stocking and 'Mutt Crackers’. 

Lee Sargent, Co-Founder, said: “People love bringing gifts for a dog, especially if they think it’ll ‘miss out’ on a celebration or gifting occasion! It’s all part of the lovely humanisation of dogs and a recognition of just how important they are to a home. Gifting’s growing nicely for us, so expect further additions.” 

All Sniffe & Likkit items are available from Pedigree Wholesale and direct from sniffeandlikkit.com. 

An independent family-run pet store, which opened during the pandemic lockdown, proved to be such a success that the owners have now opened a second shop.

Swansea-based Dewkes Pet Store unveiled its second store just over a year after launching its first retail outlet.

Director James Bygate said: “We were overwhelmed by the positive reaction from our customers at the Mumbles store and were thrilled to open our second shop in such a short space of time.”

James spoke to Pet Trade Xtra about how plans for the second shop in Sketty came to life.

Who owns the family business?

The family business is owned by myself and my wife Jane.

When did you open the shop in Mumbles?

It was very much a lockdown project. We opened the business in January of 2021 right in the middle of the Christmas lockdown. Luckily, being essential-retail, we were able to press on.

Did you work in the pet industry before opening the store? 

I’m an accountant by ‘trade’, however I have had clients in the pet space and always had a keen interest in animals. It seemed like the best move.

Was it the success of the Mumbles store that made you open a second shop?

Absolutely. There were so many more dogs that entered the market in lockdown and we love running the pet shop.  We saw an opportunity for a second and went for it.

How far apart are the stores?

The stores are around a 15 minute-drive time from each other – about five miles.

When did the new store open?

We opened on March 19.

How many staff do you employ?

Currently we are a team of six.

What sets you apart from your opposition?

As a team we have a wide range of expertise across a number of disciplines.  For example, I have extensive background in business as a chartered accountant and specifically in the pet sector. Our retail manager Sally has managed boarding kennels and worked as part of a team in a veterinary practice.

Our grooming studio also adds another dimension to the store and provides dog owners with a one-stop shop approach to all their pets’ needs.

We are entirely animal focussed and ensure that health and wellbeing is at the heart of everything we do. We focus on customer experience for both the pet and their owners.

Our policy is: if you don’t see it on our shelf “Just Ask”.

What has the reaction been like to your approach to pet retail, particularly from customers? Entirely positive. A lot of the customers coming into the store already have an awareness of our brand and this store is more conveniently located to their homes. There have also been a huge number of new faces too.

We offer dog grooming in our original store and the request to open a second has been overwhelming…so watch this space!

People love our independent business and its community focus.

Do you hope to keep expanding the business?  

Absolutely!

Ethical challenger brand HOWND is offering an easy food solution for dog owners travelling to the EU in a post Brexit era.

When travelling to the EU from the UK, travellers cannot bring in any meat or dairy products, and that includes pet food. Border control will simply confiscate non-compliant products. This means any dogs travelling to the EU may be without food due to the new restrictions.

The European Commission states: “Personal goods containing meat, milk or their products brought into the EU continue to present a real threat to animal health throughout the Union…pathogens could be introduced into the EU if personal goods containing meat, milk or their ‘by’products are sent by post or carried in the baggage of travellers arriving from countries outside the EU” (European Commission).

The EU allows entry of up to 2kg of dry pet food if it does not contain meat or milk products. HOWND Plant Powered Dry Superfood does not contain any meat or dairy by-product since it is made with 100% plant-based Ingredients. With sweet potato, squash, green beans, culinary herbs, fruit extracts along with hemp protein and moringa, the brand’s nutritionally complete dry superfood is already enjoyed by thousands of dogs worldwide.

When travelling, pet parents never know how long it may be until they can get to a food store upon arrival 

HOWND Superfood is a meat alternative that allows you to tide your dog over until you can purchase their current food at your final destination, or even fully transition from meat to a tasty nutritionally complete plant-based diet.

When preparing for a trip to the EU, HOWND Co-Founder Jo Amit recommends dog parents purchase the brand’s 2kg bag of Plant Powered Dry Superfood with Hemp Protein and Moringa to gradually transition their dog from its current food 2 weeks ahead of travel - 4 weeks for raw feeders. (RRP £13.99 / plus 20% off subscriptions). During the transition period only, the dog’s stools may be slightly looser than usual and more frequent, and this is 100% normal. A 60g Superfood sample pack is also available on the website – RRP £2.

​​HOWND produces Ethical Products for Happy Hounds and is the pioneer of cruelty-free plant-based products for dogs in the UK. Founded in 2015 by Mark Hirschel and Jo Amit, the company creates a multi-award-winning range of ethical health, wellness and hygiene products certified by Cruelty Free International, The Vegetarian (Vegan) Society, PETA Cruelty Free, PETA Not Tested on Animals, The Ethical Company Organisation and Nature Watch Foundation. The company is also the mastermind behind national Bring Your Dog To Work Day and makers of the viral social brand movie When Harry Met Hero which has amassed more than 10 million views on Facebook.

New data from the Pet Food Manufacturers’ Association has revealed record pet ownership figures in the UK but also highlighted an alarming number of households abandoning their animals in the past year.

The PFMA released its annual population data this week with a record 35m pets in the UK in 2022. Pet ownership is at a peak and 17.4m households (62%) own a pet. 

There are now 13m dogs, 12m cats, 1.6m indoor birds, 1.4m domestic fowl, 1m rabbits, 900k guinea pigs, 700k pigeons, 600k hamsters, 600k tortoises and 600k horses.  

Whilst 4.7m households (17%) have acquired a new pet since the start of the pandemic, sadly 3.4m (12%) have given up a pet over the past year.

Nicole Paley, PFMA deputy CEO, said: “Reflecting the recent ONS report with its new shopping basket containing a pet collar, we are not surprised to see these strong figures. 

“However, on closer inspection, we are concerned about the number of owners who have given up their pet. We are keen to investigate why owners are giving up their pets and where they are being relinquished.  

“We believe that many pets are being sold on to recuperate funds, in addition to being taken to rehoming centres.  We are working closely with the CFSG (Canine & Feline Sector Group) plus other animal welfare charities to identify what the pet care sector can do to support owners and prevent this from happening.” 

Although over a half (57%) of new pets have been welcomed into homes with children (2.7m households), Gen Z and Millennials represent 53% of those owning new pets (2.6m households).  25% (1.2m) are 16–24-year-olds and 29% (1.4m) are 25–34-year-olds.  Almost one quarter (23%) of the people in these age groups have been unable to keep their pet and 71% of all relinquishments can be attributed to this demographic (2.1m households). Looking at which pets were relinquished, 60% were dogs and 45% were cats.  However, anecdotally, rehoming centres are seeing more small mammals such as rabbits. 

The main reason 16–24-year-olds gave up a pet was a change in living arrangements with 34% citing this factor. 23% claimed financial obstacles and 22% identified a change in working arrangements. Behavioural concerns were a reason for 13% of those who relinquished in this age group.  For those slightly older aged 25-34 years old, both working and living arrangements were an issue affecting 41% and 39% respectively.  The research revealed that 40% of owners don’t have pet friendly offices with an extra 11% unsure.  

Nicole added: “At the PFMA, we believe there is a need to boost the provision of pet-friendly policies at work and in rental accommodation. There are some excellent campaigns focused on this. We also need to ensure that potential pet owners are aware of the full implications of pet ownership and the significant responsibility that comes with a new family member.  We are active in supporting pet ownership education campaigns such as National Pet Month and we work to promote the many excellent resources provided by the network of UK charities and welfare organisations.  Woodgreen, for example, have a service whereby struggling owners are supported in their own homes.  Rehoming centres should always be the first port of call for owners unable to cope.”    

Linda Cantle, Director of Pet & Owner Support Services at Woodgreen Pets Charity, said: “Sadly, we are seeing the number of requests for intake increase, which has been most significant for dogs and small pet species (rabbits in particular). Unfortunately, we cannot always accommodate pets straight away, resulting in concern about how these pets are being rehomed instead. Online or private sales may be worse for pets’ welfare in the long-term, especially if they have significant medical or behavioural needs that go on untreated. 

“On a more positive note, we at Woodgreen have seen demand for our outreach, behaviour advice and online workshops increase. Well over 200 people receive support each week, indicating that many owners are keen to work at keeping a pet. We’d encourage any owner experiencing problems with their pets to reach out as soon as possible for guidance, as many common issues can be improved in the home with trusted advice and support.” 

Pet welfare expert at RSPCA, Dr Samantha Gaines, added: “The relinquishment figures are very worrying but, sadly, not surprising as we are now starting to see an increase in requests for help and rehoming and particularly with rabbits. Bringing an animal home to join your family is a significant commitment and responsibility and the increase in ownership during the pandemic did cause concerns that some people may not have fully considered whether they would be able to properly care for them for the rest of their life.

“We understand that circumstances can change and, sometimes, this leaves families having to make the heart-breaking decision to give up their pets. However, we also know that animals are often signed over to charities, rehomed or even abandoned because people took on a pet without the necessary research or appreciation of the responsibility and commitment. 

“Following the surge in pet acquisition during lockdown, with many people now returning to normal life, and with the cost of living rising at a shocking rate, at the RSPCA we fear this is just the start of a pet welfare crisis; and we’re worried that it’ll be charities like us that are left picking up the pieces.” 

Nicole concluded: “Pets are wonderful additions to the family, but it is a huge responsibility and people need to do their research.  As we have highlighted in our research findings, the burden is too great for some people. To address this, the pet industry is working together to educate as many new owners and potential new owners as possible.”  

Purina Petcare is raising awareness of its recent survey, which found that dog ownership helped to support dog owners during the covid-19 pandemic.

The online survey questioned 1,535 current and potential dog owners using validated scales assessing depression, anxiety, happiness, attitude and commitment toward their pet, and perceived social support. It was found that dog owners had higher perceived level of social support and lower depression scores.

The survey also identified that those who owned a dog had a more positive attitude to pets compared to potential dog owners who aspired to pet ownership in the future. The results suggest that the bond between dogs and their owners has helped to buffer against some of the negative psychological impacts caused by the pandemic.

The Purina survey results underscored the psychological and physiological effects of covid on individuals, with 67% of participants reporting they felt that covid had had an emotional impact on them. One-third of participants also felt that their health had been impacted by the pandemic, while 45% had experienced a financial impact. 

Francois Martin, behaviour and welfare research section leader at Purina, said “Our research showed that dog owners fared better from a social support and emotional standpoint during COVID than people who like dogs but didn’t own one during the pandemic. Our work adds to a growing body of evidence demonstrating the power of the human pet bond, especially in times of stress.”

Libby Sheridan, Purina scientific affairs manager for the UK and Ireland, sais that the changes brought about by the pandemic were significant.

“It’s clear that all individuals have found it stressful coping with the effects of the pandemic. This study shows that dogs played an important role in people’s lives by offering comfort and companionship throughout these difficult times.

“The survey provided a unique opportunity to shed light on whether dog ownership would help to reduce or buffer the negative psychological effects of COVID-19. The research aimed to build on prior evidence that suggests that dogs can contribute to their owner’s positive affective state - a psychological term describing when people are in generally positive frame of mind like excited, enthusiastic, and inspired. Purina also set out to gain a better understanding of whether the power of the pet-owner bond continued to persist during the pandemic. Not only was the effect of dogs shown to be positive, it was also measurable and statistically significant.”

These results show the positive psychological impact of dog ownership during uncertain times and the important role played by dogs in reducing the negative impact of adverse circumstances on people. 

For full results, visit: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0260676

Podium Pet Products, the company behind the popular Dog Rocks and Be:Loved brands, has strengthened its international position with the opening of a European office in the Netherlands.

The new office will be staffed with a team of dynamic and knowledgeable sales professionals to make Podium’s presence in Europe even stronger.

This UK-based company, with the mission of increasing the quality of the pets and pet parents' lifestyle, is very excited by the news. 

Carina Evans (pictured above), CEO of Podium, said: “We’re delighted to have opened new opportunities in Europe with a brand-new team of experts in the field.”

Retail group Jollyes is putting the finishing touches to a makeover of its new Tile Hill store in Coventry following its acquisition from Bannerbrook Pets in November. 

This week a new Jollyes sign has gone up over the entrance and the store has been given a makeover in time for re-opening tomorrow (Friday, April 8).

The makeover will make the shopping experience even more convenient for Coventry customers and their pets with more room to shop.  

Over the course of the next few weeks the store will also get new tills and new equipment.  

Jollyes bought Bannerbrook Pets in Gramercy Park, Banner Lane, Tile Hill, in November, bringing together two business dedicated to high quality products and personal service for owners and their animals. 

All the colleagues who worked at Bannerbrook have been retained and Jollyes is currently recruiting three additional people to join the team. 

Matt Godwin, Jollyes regional manager, said: “Bannerbrook has been a great addition to the Jollyes’ family, and we’re delighted to begin to repay the way customers have reacted since we bought the business, with this investment in new jobs, a new look and new layout to make shopping in the store even easier. 

“But while we might look a little different, we’re all about the people here at Jollyes – and customers will find the same team, with the same pet expertise at the Tile Hill store.” 

The acquisition of Bannerbrook Pets is part of an exciting expansion plan for Jollyes as it opens up to 20 new stores across the UK  in 2022 through organic growth and acquisition. 

April 22 marks the eagerly anticipated arrival of Mr Bug, a nutrient-dense range of wheat-free, bug-based treats made with the kingpin of flavoursome grubs, the mighty mealworm.

Mr Bug founder Conal Cunningham said: “Although grub consumption has historically been tarred with a yuck factor in Western Europe and North America (even though 80% of countries around the world happily munch through some 2,000 species of edible critters), it feels like we’ve now reached a moment when sustainability, planet-responsible practices and a more personalised approach to our dogs’ wellbeing have reached a crescendo. Thoughtful pet parents increasingly crave tasty snacking solutions made with ‘real food’ and no added salt or sugar, back-of the-barn meats or over-processed synthetic nasties.  

“Today modern dogs are living longer than ever before so are naturally vulnerable to a greater array of historically under-appreciated ailments. The growing influence of pet humanisation meanwhile ensures that pet owners’ inevitable self-inspection has spilled over into wanting a better grasp of the family dog’s nutritional intake and wellbeing.”

Mealworms are packed with nutritional worth, offering more calcium than milk, more B12 than salmon, more iron than spinach and all nine essential amino acids.

The range comprises:

• The Nutty One – Mealworms PLUS Peanut Butter & Turmeric
• The Fruity One – Mealworms PLUS Honey, Cranberries & Apple
• The Veggie One – Mealworms PLUS Sweet Potato, Carrot & Parsnips
• The Cheesy One – Mealworms PLUS Vegetarian Cheese & Beetroot  

For more information visit Mrbug.co.uk

Pet treat start-up company, PARK LiFE got off to a flying start at its first ever PATS when the company recently exhibited at the Sandown trade show.

The company, which is based in Ireland, manufactures and distributes a range of wholesome, grain-free and 100% natural biscuits for dogs which are full of tasty human grade and gut-friendly ingredients. These come in three varieties, Fris-Bix, Love-Bix and Chill-Bix. The biscuits are made from a few simple ingredients, sunflower seeds, peas, potatoes, coconut oil and apple juice with added herbs, berries and super seeds depending on the variety. They are cut into fun bite-sized shapes to keep any pooch happy and satisfied.

PARK LiFE also offers a fantastic dental chew called Milk Bone, which is inspired by Yak chews and available in chicken, salmon and lamb flavours. Again using 100% natural, human-grade ingredients which are kind to the tummy, these bone-shaped 'super chews' are made with high quality milk protein, and help to relieve boredom, while cleaning teeth and supporting strong muscles and bones. What’s more, they’re high protein, calcium rich, and lactose free. 

Richard Marles, who started PARK LiFE  after his Golden Labrador, Penny, suffered a bloated stomach and discomfort after eating a major brand of dog biscuits said: “Getting a new product off the ground isn’t easy, but the overwhelming response we received a PATS made all the hard work worthwhile. The recipes were developed in our kitchen at home, but we then had to find a way of producing them.

"There’s a lot of cost and risk involved in starting a business, so we also had to secure seed capital to get things of the ground.

“We’re most proud of our listing with Jollyes - The Pet People, who have been a great supporter and believer of the brand. In total, we’re in around 100 stores across the UK and Ireland and we have just launched our online shop www.parklife.dog

“Our Milk Bones are the safest long lasting dental chew around. They are slightly softer than a Yak Chew, so the dog can eat the whole thing in one sitting and the pet parents doesn’t have to take away the final leftover piece like with a Yak chew. 

“Our biscuits are grain free, 100% natural, vegan (although we haven’t ruled out meat versions), human quality with no added sugar or salt and no hidden junk. 

“We’re also working on an exciting NPD pipeline, so watch this space! “

PARK LiFE took a large number of orders from independents and garden centres at PATS, and is currently in discussion with a number of potential wholesale partners. The company handed out over 1,000 samples, and was blown away by the number of people who tracked them down in the Esher Hall at Sandown, according to Richard.

Park Life is set to exhibit at GLEE, InterZoo, PATS Telford and many more events throughout 2022.

If you are interested in stocking the product then visit www.parklife.dog

There is a trade page Trade – Park life.dog and you can email Richard Marles at: info@parklife.dog

A billboard ad for a greyhound welfare pressure group, seen near Oxford Stadium racing track and featuring the headline ‘Cruelties Coming Home’, has been banned by the Advertising Standards Authority (ASA).

The poster featured an image of a collision in a greyhound race and claimed ‘over 40% of greyhounds DIE each year due to racing’.

The Greyhound Board of Great Britain and Oxford Stadium Ltd challenged whether the claim was misleading and could be substantiated.

The pressure group, Sighthound Welfare Ltd, said it expected readers to interpret the phrase ‘due to racing’ in the ad's claim as meaning that the quoted 40% figure reflected all greyhound deaths caused by the sport's existence, including the culling of dogs unfit to race as well as deaths caused by on-track injuries. 

The ASA ruled: “Because Sighthound Welfare Ltd had not substantiated the claim ‘over 40% of greyhounds DIE each year due to racing’ as it would be understood by readers of the ad, we concluded that it was misleading.

“The ad must not appear again in its current form. We told Sighthound Welfare Ltd to ensure that future ads did not make claims about the percentage of greyhounds that died each year due to racing unless they held relevant adequate evidence to substantiate those claims.”

The full ASA ruling can be viewed by clicking here

Performance dog gear brand, Ruffwear launches a new Spring Summer collection with European retail partners this month and it’s full of products that promise to enhance outdoor adventures with your dog.

Drop one of SS22 focuses on camping and hiking and is available now in pet and outdoor retailers across Europe. Drop 2 launches on May 4 and the momentum and cooling collection brings a new range of cooling and water play products perfect for active dogs and their owners.

Whether it’s ‘bark-packing’, hiking, biking or camping, kit the pet consumer needs, the US based brand continues to benefit from demand in performance dog gear and is growing throughout Europe. This new range of innovative products are perfect for outdoor exploration with your four-legged friends.

Natalie Sullivan, director of marketing for Accapi Group, the exclusive European distributor of Ruffwear commented: “Thanks to an increase in active lifestyles, more emphasis has been placed on the functionality of products to meet consumer needs and this has inevitably transferred from human apparel, footwear and packs into dog equipment and accessories.”

The Hitch Hiker Leash is a climbing-inspired versatile long leash and hitching system which is perfect for hands free hiking with your pal but can be shortened from the crag to the coffee shop.

The 3.6m long kernmantle climbing style rope is stowed in a water-resistant, Bluesign approved stash bag which can be waist worn or adjusted into a handheld lead or used to secure around a post as a portable hitch. The belay style HitchLock braking system allows owners to give their dogs more freedom to explore safely on a hike.

Ruffwear is renowned for its innovative product design rooted in the outdoors, having designed and made packs for over 20 years. The new packs have been ergonomically designed with various different capacities suitable for different levels of terrain and dog sizes. The new collection focuses on a fit that allows dogs to freely romp about en route to the big views and epic camping spots.

The Palisades Pack, has had a design overhaul. This five-point harness has removable saddlebags and new compression system with more breathability and flexibility with a perforated, moulded foam chassis offering overall weight savings. The new ‘flopper stopper system’ for easier use when stabilizing saddlebags on the move. The pack also incorporates two 1-litre collapsible, BPA-free hydration bladders meaning your dog can carry its own water supply on the trail.

The Approach Pack and Knot-A-Hitch camping hitch system are both perfect for longer walks and overnight trips.

In May, new cooling products hit the market from Ruffwear. The brand has expanded its cooling collection to incorporate a new reversible neck gaiter and Swamp Cooler harness. Plus, a Swamp Cooler core attachment which can attach to an existing harness and when soaked in water, the evaporative technology will keep your dog cooler for longer, an important feature during long, warm days out on the trail, park or beach.

Natalie continued: “Dog ownership throughout Europe has grown by more than 20% since 2019 and there are now over 85 million dogs across the continent. With outdoor activities like camping, hiking, trail running, paddle boarding and biking experiencing a continued renaissance, more consumers than ever are seeking out more technical kit to have more freedom and fun on the trail with their four-legged explorers by their side. 

We’re so excited to bring this new cooling camping, hiking and back packing range to our European partners and have had excellent feedback on the calibre and quality of our new products from buyers.”

For more information and stockists visit www.ruffwear.co.uk

Fish4Dogs, the dog food and treats brand known for championing fish as ‘the perfect protein’ for canine companions, has responded to the global increase in puppy ownership by introducing a second flavour to its hugely successful Finest Puppy Complete Food.

Fish4Dogs Finest Salmon Puppy Food is a nutritionally complete diet, full of marine-sourced omega 3, known to support joints, skin, coat, and cognitive development, also enhanced with vital vitamins and minerals, all to aid healthy growth and development. The perfect start for your perfect puppy. 

The new food is available in 1.5kg, 6kg and 12kg bags, and both small and large kibble sizes, making it perfect for all dog breeds. It was showcased at PATS Trade Show in Sandown last month, where it was well received by show visitors. 

Fish4Dogs Finest Puppy Complete Food is a premium, highly palatable, natural, and nutritionally balanced food made from limited ingredients. It is grain-free, healthy, and made without chicken, lamb, beef or pork, proteins often responsible for causing intolerances in some dogs, so a fish protein diet is perfect for puppies with sensitivities.

Jo Mulgrew, Marketing Director at Fish4Pets says ‘our customers have huge success with our original Fish4Dogs Finest White Fish Puppy Complete Food, which contains the same balanced, nutritional benefits as the new salmon variety. However, customers tell us they want more choice for their growing puppies, so by offering owners a second fish flavour, this time with sweet potato as the carbohydrate instead of white potato, they can be confident they can vary their dog’s diet without disrupting good feeding principles.’

FishDogs Puppy products no longer stop at premium, nutritional complete food. The company recently applied everything they know about puppy development and the healthy benefits of feeding fish to a brand-new range of premium, natural treats that perfectly complement healthy feeding.

Karen Hubbard, Product Portfolio Manager at Fish4Pets explains ‘we have one of the largest range of treats in the industry, utilising many different varieties and formats of natural, healthy, sustainably sourced fish, however we had never before had a specific puppy range.

We have taken four of our leading alluring adult dog treats and formulated them specifically for growing puppies, each product in the range addressing a specific need of a developing puppy.’ 

The new range gives puppy owners absolute confidence that the treats are appropriate for their new canine companions and that they are safe and healthy for them to enjoy.

For more details about the new Fish4Dogs Finest Puppy Salmon Complete Food, or any of our puppy treats, contact your Fish4Pets representative, or call customer service on (01299) 252 352.

Cockburn Vets in Leicestershire has been crowned Best UK Vet at the 10th prestigious BestUKVet Awards, organised by VetHelpDirect.com and sponsored by Elanco and SPVS.  

With over 600 outstanding reviews left online by their clients, Cockburn Vets topped the 2022 charts, winning the highest accolade for the second year running.  

Also on the podium, Streatham Hill Veterinary Surgery in London secured Silver and Millennium Veterinary Practice in Braintree, Essex collected Bronze.  

In order to select the winners, awards organisers analysed and moderated over 15,500 reviews left by pet owners on vet practice websites throughout the year, selecting practices with the most four and five star reviews. All UK Vets are listed in the VetHelpDirect.com directory and around half of these vets seek reviews and get involved. Vet practices also battled for titles including Best Vet in County, Best Start Up, Best Mobile, Best Small Animal, Best Equine plus vied for a spot in the top 25.   

Susie Samuel, CEO of VetHelpDirect.com, commented: “We are delighted to see the BestUKVet Awards go from strength to strength with a record number of reviews left for veterinary practices in our 10th year.   During a very challenging time for vets and pet owners, with numerous restrictions in place, positive experiences and feedback have meant so much more to everyone involved.  It has been wonderful to read so many reviews praising high levels of service.” 

Susie added: “As a team of veterinary and digital experts, we provide vet practices with a unique way of connecting with their clients.  In addition to enabling a practice to receive professionally moderated reviews and build their online reputation, we enhance a practice’s online presence with a range of tools such as our symptom checker and personalised dashboards.  We can also manage contact details and repeat prescriptions.” 

Diane Storer, owner at Cockburn Vets commented, “We are absolutely delighted to receive this Award for the second year running.  Our vets and all staff have worked so hard to help our customers at such a tricky time. We are a small, family-owned independent vets and this means the world to us all. We love working with VetHelpDirect.com.”

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Despite some UK industries struggling to fill job vacancies, the pet trade remains an attractive proposition with companies being able to recruit talented people.

That’s the view of recruitment expert Lynda Ward, of Pet Trade Solutions, who said: “In my opinion I doubt there will be a shortage of applicants, as this trade is popular and has become known as a recession-proof industry.”

But she warned: “Really good candidates are a different story and prospective employers need to be careful not to be too swayed by all singing, all dancing CVs.

“As I predicted, salaries have continued to rise and keep pace with other industries as never before, therefore increasing the prospect of attracting the right calibre of employee.

“Job seekers expectations are high as they know they are in a ‘seller’s market’ at present and salary demands have overtaken job satisfaction as their first consideration.

“Time will tell, but, in the strange times we are living in, we should count ourselves lucky to be in such a buoyant trade which enables employers to pay well for the best.”

Lynda said in an article last October: “Since founding Pet Trade Solutions in 2000 I have specialised in bespoke recruitment for the pet industry and have headhunted from within or outside the industry, for UK and overseas clients and roles, at all levels … and have rarely seen such a plethora of job vacancies as now.”

She is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

The Pet Industry Federation has strengthened its team this month with the arrival of a new Customer Service Co-ordinator, Mollie Richardson. 

Mollie comes from 1Life gyms, where she was Customer Experience Manager, developing and managing systems and processes to ensure that customer queries were handled effectively and that the customer experience was enhanced. 

Mollie’s role at PIF will be to spearhead the delivery of outstanding customer service to members and potential members; to identify opportunities which add value to membership and to promote PIF services to members, as well as to oversee the registration and renewals process.  

Nigel Baker, PIF CEO said: "Mollie’s appointment is part of PIF’s strategy this year to refresh and enhance our membership services. Members are at the heart of PIF and we’re delighted to have secured someone of Mollie’s calibre to develop a really customer-focused experience within membership for each type of PIF member, large or small."

Mollie said of her appointment: "I’m really looking forward to getting to grips with the role and learning all about the challenges our members face as well as all the things they love about their businesses and the pets they care for. PIF has such a diverse membership, representing so many different types of pet business, and I plan to focus on ensuring that membership delivers what our members expect when they join us. I also can’t wait to get out and about to meet members in their businesses and at events in the future and find out more about how PIF can help them."

To find out about the benefits of PIF membership, contact Mollie on 01234 273933 or email info@petfederation.co.uk

Brambles Pet and Wildlife launched a tasty and nutritious Semi-Moist Hedgehog Food at PATS Sandown and was inundated with orders.

David Tracey, sales manager, commented: "PATS Sandown was our busiest ever show and our new hedgehog food has proven to be a big hit with the wildlife rescues who have trialled the food for us. With the price increases we’re all facing we are keen to ensure our food for wildlife remains affordable and within reach of wildlife enthusiasts."

The food comes packed in fully recyclable and resealable bags and is available to order from your wholesaler now.

The recommended retail price of a 850g pack is £5.79.

For more information visit www.bramblespaw.co.uk

Leading UK fresh dog food brand, Butternut Box, has announced a new partnership with one of the nation’s favourite on-screen vets, Dr Bolu Eso.

With both Butternut Box and Dr Bolu sharing a love for pups across the nation and ensuring their health and happiness is their ongoing mission, it is set to be a ‘pooch perfect’ partnership for the year ahead. 

Butternut Box chose to bring Dr Bolu on board for his expertise in the veterinary field, as well as his belief in the brand’s products and his love for what they stand for. 

Graduating in 2019 with an Honours and a Doctorate in Veterinary Medicine and Intercalated Master of Science, Bolu has a wealth of experience looking after pets of all breeds, shapes, and sizes, and is committed to caring for the health and wellbeing of all furry friends.

Known for his TV appearances on various British TV shows and viral hits on social media, Bolu is keen to continue educating and entertaining the nation with his new partnership with dog food brand, Butternut Box. 

Founded in 2016, Butternut Box has become the leading fresh dog food company in the UK and Europe, thanks to its highly personalised dietary offering and digital first approach.

Most recently, Butternut Box hosted a social competition that put the nation’s dogs on eye-catching billboards across the country.

Delivering delicious, human-quality meals for dogs, full of freshly prepared ingredients, straight to customers’ doors, Butternut Box understands the importance of all dogs leading healthier lifestyles, and their brand ethos is aligned perfectly with Bolu’s passion and commitment to the nations’ pets.

Dr Bolu Eso commented: “I’m truly thrilled to be working alongside the brilliant minds at Butternut Box. Putting pets at the heart of everything they do, speaks volumes and being able to provide veterinary expertise to ensure both dogs and their owners are happy and healthy, couldn’t resonate more with me.”

Khadeeja Paul, Brand Manager at Butternut Box, said: “We’re more than excited to have Dr Bolu Eso on board as the newest member of our Butternut Box squad. He’s exactly the sort of health-conscious animal lover that really understands what we’re trying to achieve, and we’re grateful to have his expertise to help with our mission to deliver health and happiness to dogs and their humans across the world.

“Looking at the year ahead, we have some exciting activity in the pipeline, including surprise pop-ups and national competitions planned for the summer months. We’re delighted to have Dr Bolu’s involvement in this upcoming activity as well as his credible voice throwing support behind the quality of the brand and helping to represent what we do and why we do it.”

For more information on Butternut Box visit: https://butternutbox.com/

Following the epic season finale of the critically-acclaimed gangster TV drama, Peaky Blinders, the name ‘Shelby’ has appeared in the list of the nation’s top doggy names for 2022.  

The nationwide poll, conducted by the UK’s leading joint supplement brand for dogs, YuMOVE, found the hit TV show, starring Cillian Murphy, has clearly left a mark on the nation’s dog owners, who have named their beloved pets in commemoration of the show’s leading family of Brummy tearaways. 

‘Alfie’ swooped in at number three on the list of the top male dog names, again suggesting that Blinders-mad Brits have been inspired by Tom Hardy’s character, Jewish gang-leader, Alfie Solomans.  

The research was conducted in response to the recent 300% spike in online searches for ‘adoption centres near me’* suggesting many broody Brits may be gearing up to welcome a new fur baby into their homes this spring. 

‘Max’ stole the stop spot for Brits, followed by ‘Dave’ at number two  – and it seems they’re not alone – sharing their preferences with some of the nation’s best loved celebrities and Hollywood superstars. 

Heidi Klum named her beautiful German Shepherd, Max, who lives alongside her two other dogs, fellow Sheppy, Freddie and Irish Wolfhound, Anton, who she adopted on National Dog Day back in 2019. 

And Gogglebox’s Malone family may well have bucked the trend after melting hearts with their incredible Rottweiler, Dave.  

Topping the list of female dog names were ‘Bella’, ‘Daisy’ and ‘Poppy’. American actress and singer, Selena Gomez, revealed her gorgeous mixed-breed pooch, Daisy, on Instagram back in 2021, after adopting her in lockdown last year.  

Charlie landed the top spot as the nation’s top unisex name – a sentiment echoed by actress Mischa Barton, who is regularly pictured out and about with her loveable spaniel, Charlie by her side. 

Coco also featured in the list, adopted by Ariana Grande for her Dachshund-German shepherd mix – the first of her 10 rescue dogs.  

Jayne Laycock, resident vet at YuMOVE commented; “Spring is a popular time of year to welcome a new dog into the home. However, before you start to consider names for your new pooch, which we know people love doing, there are lots of other important decisions. Firstly, make sure you thoroughly research the traits of the breed you’re looking to buy or adopt to ensure it’s an appropriate fit for you and your lifestyle. For example, some dogs require a lot more physical exercise than others, some are more suited to rural living and some will require even more specialist care and training. Likewise, consider the age of the dog you’re looking to get – puppies require a lot of time, effort and training, so if you’re looking for something a little more ‘seasoned’ - then perhaps look at a rescue dog that’s a little older that’s already house trained. Whether you end up getting a younger or an older dog, you can still explore the world together keeping each other active for life.” 

Nationwide pet retailer Jollyes has increased the number of store colleagues qualified to dispense licensed flea and tick treatments – just in time for the warmer weather when pets are most at risk – to help customers save on vets’ bills. 

Jollyes has invested in training to make sure that every store has a colleague rated as a Suitably Qualified Person (SQP) to prescribe flea, tick and worming treatments classed as authorised veterinary medicines.  

These are in addition to its wide range of over-the-counter medicines that do not require an SQP qualification to dispense. 

Jollyes now has 102 trained SQP colleagues, so every store is covered.  Each store has also had weighing machines installed so pets can be assessed in any consultation. 

Customers who want to buy an authorised veterinary medicine can ask to see the SQP-qualified colleague who will ask for information about the pet and assess the dosage needed depending on the type of animal, its age and weight. 

The investment in SQPs across the Jollyes store network is part of its commitment to providing in-store expertise so that pet owners can get expert advice at their local store. There is also a team of SQPs available to deal with online customers who want to order authorised medicines from the Jollyes website. 

It means pet owners can visit Jollyes for authorised medicines such as Frontline Plus for dogs and Drontal and Dronspot for cats, which they would otherwise have to purchase from their vet and save money. 

Jollyes already sells a wide range of over-the-counter flea, tick and worming products for dogs or cats, including its popular Flea Screen and Worm Screen range, Frontline Spot-on and Johnson’s 4 Fleas. 

It has invested in additional training for colleagues so they can offer expert free advice on all flea, tick and worming solutions available in store. 

The additional expertise and the wide range of authorised and over-the-counter medicines will be particularly valuable for owners who need to keep down the cost of looking after their pets as household budgets come under pressure. 

And Jollyes’ colleagues are on hand to offer advice to new pet owners who bought a dog or cat during lockdown and need to be prepared for preventing or treating the unwanted pests that arrive in flea season. 

Jollyes’ commercial director Chris Burns said: “Warmer weather in recent years has made the flea season more intense, so owners need to be on their guard. 

“Thanks to our SQP training and our range of authorised and over-the-counter treatments, we can help customers keep down the expense of treatments so they can avoid a scratchy spring or summer.” 

If a dog or cat has a condition that requires a prescription-only treatment that cannot be dispensed by a trained SQP member of staff, owners are advised to see their vet. Owners are reminded that some treatments made specifically for dogs can be harmful to cats.

Pets At Home has withdrawn three popular dog leads from all shops in the UK and Ireland after a dog died in a tragic accident, according to a report on the Belfast Live website.

Archie the Beagle-Harrier was being walked when the clip securing his harness to the KONG-branded lead snapped open without warning, leaving him unsecured. He consequently stepped in front of a van and was killed outright.

His heartbroken family, Joanne McPoland and Ed Hughes from Dunmurry, Belfast, had bought the lead just 48 hours earlier.

Pets at Home were contacted by the couple immediately after the incident and within hours the product range had been removed from shelves. And the cost of the lead, £18.99, was refunded to the couple.

The firm behind the lead is California-based Mission Pets Inc, who license it to KONG.  Mission Pets told Belfast Live a product recall was triggered as soon as they heard about the fatal accident.

Michelle Elliott, president of Mission Pets, said: “Product safety is a top concern. We are in direct contact with the parties involved to gather all the facts and circumstances.

"Our engineers would like to see the product that failed. Once we understand the situation better, then we will work quickly towards resolution.”

A spokesperson for Pets At Home, told Belfast Live: “We were devastated to hear about what happened to Archie and our hearts go out to Ms McPoland and Mr Hughes at this very difficult time.

“We take safety concerns of this nature very seriously and are removing from sale three Kong products that use this carabiner clip, including the Rope Dog Lead, whilst we work with Kong to understand what happened.”

And a spokesperson for KONG said: “We at KONG are heartbroken and working closely with our partners at Mission Pets to thoroughly understand the situation that occurred.”

The full Belfast Live story can be read by clicking here

Picture of lead taken by Joanne McPoland and Ed Hughes.

The Barking Bakery has hit the headlines in the Daily Mirror with the national newspaper reporting on the company's rapid growth.

The  daily publication even labelled it an exclusive with Michelle Turnbull, owner of the business, headlining the story: 'Dragon's Den rejected me but dogs love my cakes - even humans eat them'.

The newspaper report continued: “Getting turned down from investors on Dragon's Den didn't stop Michelle Turnbull, from Blackpool, turning her dog cake business, The Barking Bakery, into a huge success - she's even baked for Real Housewives of Cheshire pooches.”

Cheryl Parry, head of marketing at The Barking Bakery, said: “We are 'supaw' grateful to feature in the Daily Mirror. The positive feedback and exposure that we gain from these articles is so appreciated and we love that others recognise how fabulous The Barking Bakery is.”   

The Barking Bakery has just completed a successful two days at PATS Sandown where lots of interest was shown in the company’s range of products and services.

Cheryl added: “We took a much larger stand this year and it has paid off big time. The response has been incredible. If I had to describe how I feel about the show in one word it would be WOW.”

The full Daily Mirror story can be read here

https://www.mirror.co.uk/news/uk-news/dragons-den-rejected-dogs-love-26586226

There was so much to see and do over the two days of PATS Sandown exhibition. If you weren't lucky enough to make it, here's a picture round-up from Sandown...

Gallery of pictures below...

PATS Sandown has proved itself yet again to be the UK’s No.1 Spring pet industry exhibition with suppliers and buyers agreeing the show had been a huge success.

With more than 130 companies and brands exhibiting their vast ranges, there was plenty for visitors to see and talk about during two days of non-stop activity.

As PATS celebrated its 25^th show, exhibitors were quick to give their approval of this year’s event.

“Without exception PATS is the most important pet trade event in the UK. It’s the ideal show to forge and build relationships within the industry,” said Will Baggaley, international sales and marketing director at Earth Animal.

And Jonothan Goodman, director of In Vogue Pets, commented: “We’re thrilled to bits with the response we’ve had at PATS Sandown. There are four of us on the stand and we’ve been kept busy throughout the show. We had a fantastic event when Sandown was last held but I have to admit this one has been even better with record numbers of inquiries and orders.”

Liane Avery, operations manager of Pet Trade Innovations, said: “It has been a great show. In fact, we were that busy we ran out of show offers on the first day.”

Meanwhile, Doreen Werner, sales and marketing manager of German company Mealberry, welcomed the chance to exhibit at PATS Sandown after a two-year break caused by the pandemic. “It’s wonderful to be here following all the travel restrictions. We were thrilled to win a New Product Award on our return to international events, and it has created a lot of interest from both new and existing customers.”

PATS Sandown celebrated its 25^th show at a special drinks reception, sponsored by pbwnews, after the first day. The event also marked the 50^th anniversary of loyal exhibitor Pedigree Wholesale.

Pedigree Wholesale managing director Gerard O’Mahony said: “It’s wonderful to celebrate our milestone alongside PATS. We’ve had a great relationship with the exhibition over the years and it’s great to see it go from strength to strength.”

The first company to book a stand at the opening PATS Sandown exhibition back in 2009 was Inspired Pet Nutrition (IPN) and sales director Ben Anderson commented: “I have attended all the shows and have enjoyed everyone. I feel honoured and privileged to have been a part of the PATS success story and look forward to the next 25 shows.”

Much of PATS Sandown’s success is down to the fact it provides the perfect platform for retailers and buyers to see, feel and touch all the latest new products under one roof.

The year’s show was no exception as visitors gave it the thumbs up. Carol Bishop, manager at Willowbrook Pet Supplies in Somerset, said: “A trip to PATS is always worthwhile as it enables us to see the new trends and new products at first hand. I’ve seen some great ranges which we’ll be stocking in the next few months.”

Danielle Sargent, retail manager for Battersea Dogs and Cats Home, added: “PATS is a great place to source products for our three retail outlets and online business. We’ve been spoiled for choice as there has been lots to see this year.”

Pet buyers from garden centres also heaped praise on the exhibition. Chris Brown, of Garsons, said: “This is our one-stop place for buying pet products for our garden centre. It’s the best place for picking up new supplies.” It was a similar story for Longacres Garden Centre, whose pet services manager Barbara Nottage added: ‘I love the relaxed and welcoming atmosphere of the show. It’s well laid-out, making it easy to source new products. We wouldn’t miss it.”

This year’s show also welcomed back international buyers following the easing of travel restrictions. Rob James, of Petwork Marketing, sources UK-manufactured products for a network of 50 stores across Spain, and he attended the show with partner Mireia Sabate de Val, who owns Princeps de Casa pet store in central Barcelona.

“It’s essential that we come to PATS because it is a great place to find products that haven’t been seen in mainland Europe,” said Rob. “The range of products on show has been of the highest quality. Without doubt it has been the best PATS Sandown yet.”

Date for the diary

PATS Telford: 25th-26th September 2022

Television celebrity Diane Morgan has given start-up pet brand Karnlea her seal of approval after the Belfast company gifted her a case of its nutritious Bone Broth for her rescue dog Bobby.

The toy poodle – stage name, Robert Bovril Morgan – loved the beefy supplement which is made from 100 per cent natural products and has high levels of protein, collagen and minerals.

Karnlea’s owners, husband and wife team Lara and Ken McCullough were thrilled when they heard back from the comedy actress who features in TV favourites After Life, Motherland and Mandy.

She told them that the product was just what she had been looking for:

“Bobby is ten now so I'm always looking for something to keep his joints supple, and he LOVES this!!!,” she told them in a thank you note, accompanied by photos of her with Bobby.

The couple contacted Diane after seeing an interview with her in Your Dog Magazine in which she talked about adopting Bobby through the Blue Cross charity and how she loves sharing her life with him.

Said Lara: “We were delighted when we saw the article as we have been big fans of Diane’s since she first appeared as Philomena Cunk on Charlie Brooker’s Weekly Wipe. We approached her to ask if she would like a case sent for Bobby and she replied to say it was just what she was looking for.”

“It was lovely that she took the time to thank us in this way. We are so pleased that Bobby enjoyed Karnlea Beef Bone Broth. It's so good for joints and bone health, and easy to digest, so ideal for older dogs.”

Karnlea recently launched the UK’s first ‘ambient’ liquid bone and a new flavour variant is planned for later this year. Although the brand is new, Lara and Ken are not newcomers to the pet industry having previously run other successful pet businesses over the past 15 years.

Karnlea Beef Bone Broth is sold through independent retailers and its website: www.karnlea.com

•             Brits spend almost £500 annually on luxury items such as toys and special treats for their pets

•             Gen-Z (18-24) are spending over twice as much on luxury pet items than those over 55

•             Just over a third (35%) of Brits are more willing to purchase therapy for their pet than themselves

Latest data into pet owners’ outlook on costs and care for pets shows over seven in 10 (71%) Brits are willing to spend more on their pet than themselves.

The new research from MoneySuperMarket analysed pet owners’ attitudes towards financing their furry friends, revealing Brits spend an average of almost £500 on luxury items each year.

Pampering pets is much higher on the agenda for younger age groups. Those aged 18-24 are spending more than double on their pets than over 55s, shelling out an average of £759 and £308 respectively on luxury pet products each year.

Concern over pet welfare is also on pet owners’ minds, especially with more people returning to offices. Just over one in three (34%) owners are concerned that their return to work will have an impact on their pets’ anxiety. As a result, over a third (35%) are more willing to purchase therapy for their beloved animals than themselves.

Even though owners are worried about their pets’ mental health, over a quarter (26%) can’t afford therapy for their pets. Similarly, other pet costs are proving to be too expensive, with nearly three in 10 (28%) saying they are struggling to afford pet insurance and two in 10 (17%) even willing to risk not purchasing pet insurance to save money.

The costs of keeping their pet healthy and happy do not cross the mind of nearly a third (31%) of pet owners, which may be why dog owners are making extravagant purchases for their pooches, including 17% giving their furry friend a sweet treat of dog ice cream. Just over a quarter (26%) of 18-24-year-olds have also introduced their pet to technology with an intercom camera, and 14% give their pet CBD supplements.

Further data shows it’s not just dog owners that are splashing the cash on their pets. 10% of cat owners purchase Meowijuana (ground catnip) and half of Brits (51%) spend hundreds of pounds on cat play towers. Vegan diets are gaining traction too, as over one in 20 (6%) purchase vegan cat food.

Pet owners have also had their say on which dogs and cats are most sought-after, with 19% making Labrador’s a priority and 18% revealing their love for British Shorthair cats.

Alex Jones, pet insurance expert at MoneySuperMarket, commented: “With 35% of pet owners willing to spend more on pet therapy than on themselves, it’s clear that we are a nation that really cares about the wellbeing of our pets, but the costs can add up.

“Our research into pet owners has showed us that many are struggling to keep up with the financial demands that pets can incur, with pet accessories often racking up big bills. Pet insurance was regularly seen as something that could be cut out in order to save money, when in reality this could lead to hefty costs in the future.

“There are great savings to be made on pet insurance policies, which can help owners balance their pets' needs with their own budgets. By comparing and saving on the MoneySuperMarket website, Britain’s pet owners can find the perfect policy for them.”

Find out more about pet insurance via the MoneySuperMarket website.