In This Issue
Finalists for the PetQuip Awards 2016 revealed
Why PATS Telford is a ‘must-visit’ event
New recipe added to GA's Grain Free range
Breed-specific dog shampoo set to be launched at PATS
Vet-strength wormers launched by Beaphar
Pet shop boosts trade with birthday cakes for dogs
Nerf Dog Tennis Ball Blaster launches on to UK market
Great business opportunities to expand into grooming
Interpet relaunches market-leading aquarium range
Chuckit! winner donates to deserving dogs at Wood Green
No Bend Pet Bowl trials with major retail group
Get your own copy of Pet Trade Xtra
PDSA launches new pet products range
Jail for armed robber who targeted pet shop
Revealed: The unluckiest pet names in Britain
Lily’s Kitchen appoints new marketing director from Diageo
Retailer to play pet-friendly music instore
Tetra leads innovation in aquatics for 65 years
Benyfit Natural sponsored youngster triumphs in Europe
Henson Franklyn to sponsor 2017 trade fair exhibitor bags
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Interpet relaunches market-leading aquarium range


 Interpet has announced a full relaunch of its market-leading aquarium treatment range, sharing over 60 years of aquatic expertise with the masses.

The biggest change you will notice is that the treatments are no longer in a 1-15 range but instead grouped into four new categories: Water care; Clean Aquarium; Algae and Fish Aid to help consumers quickly find the product they need and aid instore merchandising.

The well-loved products remain but some have been renamed to fit the new and clear brand image. New easy dose bottle formats are available in a range of sizes to make sure consumers find the product that suits them.



Along with the striking new look graphics, Interpet has kept the market leading on-pack communication, added a whole layer of point of sale and launched a unique diagnostic website. This whole package gives consumers the support they need to resolve aquarium problems themselves and be successful fish keepers. Use it to train staff in store and have a whole shop of treatment experts in no time at all.

After three years of development and testing, the Fish Aid medications have new “Breakthrough formulas” which make them the most effective general sales treatments consumers can buy.

For more details, advice and availability talk to your account manager, call 01306 873818 or visit Interpet's new website: http://pondaquariumproblemsolver.co.uk/interpet/  
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